Daxko

Senior Marketing Operations Manager

Daxko  •  United States (Remote)  •  8 hours ago
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Job Description

This is a senior role for someone who thrives at the intersection of strategy and execution — someone who can architect complex systems, automate with precision, and think clearly about what the data is actually saying. You'll be a core driver of how Daxko's marketing engine runs, partnering closely with the marketing automation team to build programs that scale, integrations that hold up, and workflows that stay clean over time. If you get genuinely energized by HubSpot at its most complex, AI-powered tooling, and making marketing work better at every level, this role was built for you.

What you'll do
  • Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
  • Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
  • Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
  • Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
  • Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
  • Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
  • Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team

What you'll bring
  • 5+ years of experience in marketing operations within B2B SaaS
  • Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
  • Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
  • Strong project management skills with the ability to keep complex, cross-functional workstreams moving
  • Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use

Nice to have
  • HubSpot, Salesforce, Qualified, or Google Analytics certifications
  • Proficiency in HTML/CSS for campaign troubleshooting and template customization
  • Experience with ABM platforms, intent data tools, and account-level tracking
  • Background in data analysis or visualization


Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:
🏝 Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work


All your information will be kept confidential according to EEO guidelines.

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Daxko

About Daxko

Whether you’re managing a fitness club, leading a community center, or running a local boutique fitness studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We're more than just technology; we're your partner in enhancing wellness experiences and operational efficiency wherever you lead.

At Daxko, we believe in the transformative power of wellness and fitness to enrich lives and strengthen communities. Our mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences.

Our purpose is your success. Together, we strive to power wellness worldwide, enabling health and wellness providers to enhance member journeys, achieve fitness goals, and foster healthier communities.

- 19,000 fitness and wellness centers worldwide trust Daxko’s software solutions to optimize operations and elevate member experiences.

- 25 million+ members globally are served by Daxko's technology and support solutions.

- 55 countries benefit from Daxko's software and services, promoting wellness globally and fostering healthier communities.

Industry
IT & Software
Company Size
501-1,000 employees
Headquarters
Birmingham, AL
Year Founded
1998
Website
daxko.com
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