Job Description

General Information

Job Title
Senior Marketing Officer (KFC)
Market
Hong Kong
Brand
KFC
Department
Marketing (MKT)
Job Requsition Published Date
03-Mar-2026

Job Information

Job Responsibilities:
As a Senior Marketing Officer, you will play a key role in supporting the development of annual marketing plans and take the lead in executing campaigns that deliver strong business results. You will collaborate closely with cross‑functional teams and agency partners to bring campaigns to life—across Digital, ATL, BTL, social media, and more—while ensuring projects are delivered on time, on brief, and within budget.

• Support marketing plan development to achieve annual sales and profitability targets
• Work with cross-functional teams to execute approved plans, including new product launches and sales promotions
• Manage production houses, creative agencies, and social media agencies to ensure high‑quality, timely, and cost-efficient delivery of all projects, with a focus on Digital, ATL, and BTL
• Support post‑campaign analysis and reporting
• Manage social media platforms
• Assist in other ad hoc projects and tasks as required

Requirements:

• Support marketing plan development to achieve annual sales and profitability targets
• Work with cross-functional teams to execute approved plans, including new product launches and sales promotions
• Manage production houses, creative agencies, and social media agencies to ensure high‑quality, timely, and cost-efficient delivery of all projects, with a focus on Digital, ATL, and BTL
• Support post‑campaign analysis and reporting
• Manage social media platforms
• Assist in other ad hoc projects and tasks as required

What we need:

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/