Job Description

Job Title:
Senior Marketing Officer

Reports to
: Managing Director

Location:
Nairobi

Job Overview:
To develop and execute an integrated marketing and brand strategy across CDL, CDL Clean and KLOKIT that drives revenue growth, strengthens market positioning, improves brand visibility, and supports the companies’ strategic expansion plans. The role will align marketing with business development, sales, operations and leadership objectives. Will work closely with: Sales, Operations, Finance, HR.

Duties and Responsibilities
1. Strategy & Planning
• Develop annual group marketing strategy aligned to business targets
• Create brand positioning for each company
• Define target customer segments and value propositions
• Develop campaign calendars for all brands
• Prepare and manage marketing budget

2. Revenue & Lead Generation
• Build structured lead generation funnels
• Support sales with marketing materials and pitch decks
• Design B2B acquisition campaigns
• Track and optimize cost per lead
• Support tender visibility and market intelligence

3.Brand Management
• Standardize brand identity across all companies
• Ensure consistent messaging and visual alignment
• Manage website, social media, PR and digital presence
• Develop thought leadership positioning for leadership team

4. Digital & Performance Marketing
• Manage digital campaigns (LinkedIn, Google, etc.)
• Oversee content creation (case studies, brochures, newsletters)
• Improve website traffic and conversion rates
• Implement CRM / lead tracking system

5. Market Intelligence
• Competitor analysis
• Industry trend tracking
• Customer feedback analysis
• Recommend new product or service positioning

6. Team & Vendor Management
• Manage designers, agencies, content creators where needed

Requirements

Qualifications & Experience
• Degree in Marketing, Business, Communications or related field
•
5–8 years’ experience in B2B marketing
• Experience managing multiple brands
• Strong digital marketing capability
• Data-driven and commercially oriented
• Strong presentation and strategic thinking skills

Preferred:
• Experience in professional services / outsourcing / operations
• Experience working with executive leadership

About Career Directions Ltd

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

Our Mission

To support and contribute to our partners success while improving the lives' of the community.

Our Vision

To be a partner of choice in providing quality manpower outsourcing solutions.

Our Core Values

1.Professionalism: Conducting our business in the most professional way

2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

3.Passion: To be passionate in all we do.

4.Integrity: To act with honesty and integrity without compromising the truth.

Industry

HR & Recruiting

Company Size

51-200 employees

Headquarters

Nairobi, KE

Year Founded

2003

Website

cdl.africa

Social Media