Job Description

General information

Name
Senior Marketing Manager, Global Chains
Location
35F, Tower 2, The Gateway, Hong Kong
Business unit
BG-Accommodation
Working time
Full-Time
Type
B2B Partnership

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you’ll get to

• Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption
• Conduct competitive analysis and market research to support the commercial and product teams' efforts
• Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives
• Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.)
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives
• Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth

What you'll Need to Succeed

• At least 8 years of experience in marketing, own experience in team management, preferably within the tourism or hotel accommodation industry
• Bachelor's degree in Marketing, Business, or a related field
• Strong knowledge of marketing principles and best practices
• Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry
• Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment
• High proficiency in English, able to communicate with internal teams and external partners without barriers.
• Comfortable with frequent business travel

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!