Job Description

Union Square & Co. is looking for a highly motivated, energetic, digitally savvy, and creative Senior Marketing Manager/Assistant Director of Marketing to support titles across the Union Square & Co  publishing program which includes adult, kids and gift products. The Senior Marketing Manager/Assistant Director of Marketing develops and executes title-specific marketing strategies that supports sell-in at our accounts, awareness among our trade partners and sell-through to consumers. This role will report to the Marketing Director and works collaboratively across Union Square & Co.’s various imprints.  Duties include:

• Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities).  
• Develop and execute organic digital marketing, social media, brand  partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
• Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
• Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
• Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows 
• Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates.
• Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
• Leverage consumer insights and  analytics to track trends, refine marketing strategies, and effectively target key audiences.
• Contribute to acquisition marketing plans

    Please apply if you meet the following minimum requirements:

• 4-year college degree or equivalent work experience
• 5+ years of publishing marketing experience
• Experience working across a variety of publishing categories and genres with demonstrated success in leveraging author/brand platforms.
• Proven track record of developing and managing marketing initiatives within established deadlines and budget.
• Strong knowledge of digital marketing strategies and tactics including email, social media, direct-to-consumer and digital marketing. 
• Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives.
• Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines.
• Confidence in communicating with authors, agents, media, and in-house colleagues.

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.   
 
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.   
 
The compensation for this position is $70,000-$90,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.  
   
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.