Job Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Cricut is seeking a bold, creative, and results-driven Senior Marketing Manager to lead awareness, customer acquisition, and growth initiatives across our Services portfolio, including Direct-to-Film (DTF), Finished T-Shirts, and Creative Lab products.

This role is for a marketer who loves building excitement around new businesses, finding creative ways to reach customers, and developing campaigns that stand out in the marketplace. We're looking for someone who thinks beyond traditional marketing channels, embraces experimentation, and understands how to create momentum through influencers, creators, community engagement, partnerships, social media, and innovative campaign strategies.

As the Senior Marketing Manager, Services, you will own the marketing strategy and execution for a rapidly growing category. You will work closely with Product, Creative, Social, Digital Marketing, Merchandising, and Customer Experience teams to drive awareness, engagement, customer acquisition, and revenue growth.

If you're energized by building something new, testing bold ideas, and helping shape the future of Cricut's Services business, we'd love to hear from you.

What You'll Do

Drive Awareness & Demand Generation

• Develop and execute marketing strategies that increase awareness, consideration, and adoption of Cricut Services offerings.

• Create and launch integrated marketing campaigns across social, email, web, paid media, creator partnerships, PR, and community channels.

• Develop compelling messaging and positioning that clearly communicates the value of DTF, Finished T-Shirts, and Creative Lab products.

• Identify opportunities to increase visibility and engagement across both existing Cricut members and new audiences.

Lead Influencer & Creator Marketing

• Build and manage relationships with creators, influencers, ambassadors, and affiliate partners.

• Develop creator programs that generate authentic content, product demonstrations, tutorials, reviews, and social engagement.

• Identify emerging creators and trends that can help accelerate awareness and adoption.

• Partner with influencers to launch campaigns, promotions, events, and product introductions.

Create Breakthrough Marketing Campaigns

• Develop innovative campaigns that generate buzz and excitement within the crafting, DIY, personalization, and small business communities.

• Explore unconventional marketing opportunities, partnerships, events, and activations.

• Monitor social trends and cultural moments to identify opportunities for timely and engaging campaigns.

• Champion a test-and-learn culture by continuously experimenting with new channels, tactics, and messaging.

Partner Across the Business

• Collaborate with Product, Creative, Social, Digital Marketing, CRM, Merchandising, and Customer Experience teams.

• Support product launches, seasonal campaigns, promotions, and customer lifecycle initiatives.

• Ensure consistent messaging and customer experiences across all touchpoints.

Measure & Optimize Performance

• Define campaign goals, KPIs, and reporting frameworks.

• Analyze campaign and channel performance to identify growth opportunities.

• Monitor customer acquisition, engagement, conversion, and retention metrics.

• Use customer insights and market trends to inform future marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 5+ years of experience in marketing, growth marketing, brand marketing, product marketing, or demand generation.

• Proven track record of developing and executing successful marketing campaigns.

• Experience working with influencers, creators, ambassadors, or affiliate marketing programs.

• Strong understanding of digital marketing channels including social, email, paid media, content, and lifecycle marketing.

• Experience managing multiple projects in a fast-paced environment.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation skills.

• Experience in consumer products, e-commerce, crafting, personalization, apparel, creator economy, or related industries is preferred.

Preferred Attributes

• Creative thinker who consistently brings fresh ideas and challenges conventional approaches.

• Deep understanding of social media trends, creator communities, and digital culture.

• Passion for building brands and generating excitement around new products and services.

• Comfortable testing, learning, and iterating quickly.

• Self-starter with strong ownership and accountability.

• Highly collaborative and effective in cross-functional environments.

• Data-informed decision maker with a growth mindset.

• Enthusiastic about helping customers bring their ideas to life.

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.