Stio®

Senior Marketing Manager, Retention

Stio®  •  $80k - $95k/yr  •  United States (Remote)  •  2 months ago
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Job Description

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Senior Marketing Manager, Retention is responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing channels. This role owns repeat revenue performance, reactivation strategy, and retention investment allocation across email, buyer catalog, paid media remarketing, loyalty initiatives, and affiliate/influencer retention efforts. This leader will not only execute lifecycle tactics but will also help define retention strategy, allocate budget across buyer marketing channels, evaluate incrementality, and provide clear recommendations on how marketing dollars should be deployed to maximize customer lifetime value and contribution margin. Success in this role requires strong analytical rigor, customer segmentation expertise, and a deep understanding of lifecycle marketing strategy.

YOUR RESPONSIBILITIES

  • Own Retention Growth & Financial Outcomes
  • Lead Cross-Channel Retention Strategy across email, buyer catalog, remarketing, affiliate and influencer
  • Customer Segmentation & Lifecycle Optimization
  • Retention Creative & Messaging Strategy
  • Lead Retention Experimentation & Incrementality Testing
  • Reporting & Strategic Insights
  • Team Leadership and People Management

YOUR SKILLS AND EXPERIENCE

  • 5+ years experience in retention, CRM, or performance marketing
  • Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy
  • Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows
  • Experience working with external agencies
  • Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms
  • Experience with experimentation frameworks and A/B testing
  • Experience with Direct Mail/Catalog advertising
  • Financial acumen and comfort working with contribution margin, retention rate, and LTV models
  • Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams
  • Goal oriented and problem solving mindset
  • Eagerness to take on new challenges and create processes

THE FINE PRINT

  • Medical, Dental Vision plans
  • Company Paid Long Term Disability
  • Employee Assistance Programs
  • 401k with Match
  • Generous paid time off policies
  • Gear test, perks and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $80,000-$95,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Stio®

About Stio®

At Stio, we create gear that embodies the true essence of mountain life from our hometown of Jackson, Wyoming. Our elevated, responsibly designed styles range from the epic to the everyday and are inspired by an ecosystem that blends natural connection and active balance. We are rooted at the base of the Tetons so we can see mountains, access trailheads and hear spring creeks daily to feed our souls and keep us grounded. This shared mindset of nature, access and balance resonates far beyond our peaks and valley, directly to your mountain life community across distance, geography and topography.

For Career and Internship Opportunities, visit stio.com/careers

Industry
Fashion & Apparel
Company Size
51-200 employees
Headquarters
Jackson, Wyoming
Year Founded
2011
Website
stio.com
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