Job Description

Purpose of the role

The Senior Marketing Manager will be responsible for developing and driving the marketing strategy for Wizz Air across key European markets, translating global brand strategy into impactful local market activity that drives brand preference, customer demand and business growth.

Responsibilities

We are looking for a senior marketer with strong strategic and commercial thinking, who is comfortable operating in a fast-paced, international and highly competitive environment.

Regional Marketing Strategy

• Develop and implement the marketing strategy for Wizz Air’s key markets.
• Translate global business priorities into clear local marketing plans and priorities.
• Identify market growth opportunities and define how marketing can support and accelerate network and commercial growth.
• Build strong understanding of local consumers, competitors, market dynamics and cultural trends.

Brand & Communications

• Lead the development and execution of marketing campaigns across the markets.
• Ensure consistent implementation of the Wizz Air brand while making communications locally relevant and culturally engaging.
• Identify opportunities to strengthen Wizz Air’s brand awareness, mental availability and consideration.
• Drive innovative marketing initiatives, partnerships and activations that increase brand relevance.

Commercial & Marketing

• Work closely with e-commerce, revenue, network teams to connect marketing activity with business performance.
• Use data, research and performance results to optimize marketing investment and business impact.
• Ensure effective (ROI) management of marketing budgets and investment.

Agency & Partner Management

• Lead relationships with local and regional creative, media, PR, social and other marketing agencies. Negotiate and manage strategic partnerships and local marketing opportunities.

Team & Leadership

• Develop a high-performing, collaborative and growth-oriented marketing culture and team.

Experience

• 5-7+ years of work experience in marketing and communications, 4+ years in relation to a customer-focused, fast-paced, high profile and heavily-regulated industry; experience of the aviation industry beneficial but not essential
• Knowledge of the Spanish and/or Italian market and consumer landscape is a strong advantage
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Strong understanding of both brand building and performance/ customer acquisition.

Hard skills

• Digital native with a solid understanding of digital media
• Proficiency in MS Excel/PowerPoint.

Education

Bachelor’s or Master’s degree

Language

• Fluent in English (both written and spoken)
• Fluency in Spanish and/or Italian, and knowledge of the Spanish and/or Italian market and consumer landscape is a strong advantage.

Skills and competencies

• Excellent knowledge of the Spanish market and consumer landscape
• Strategic Thinking
• Able to see the bigger picture, identify growth opportunities and translate business strategy into clear marketing priorities
• Commercial Mindset
• Understands how marketing contributes to customer acquisition, revenue and overall business growth.
• Analytical Thinking
• Comfortable working with data, consumer insights and performance metrics to make informed decisions and optimize investment.
• Creative Mindset
• Able to identify distinctive ideas and turn consumer insights into engaging, culturally relevant marketing.
• Growth Mindset
• Continuously looks for opportunities to improve, test new approaches and challenge the status quo.
• Resilience
• Thrives in a fast-paced environment, remains focused under pressure and can navigate ambiguity and changing priorities.
• Influencing & Stakeholder Management
• Able to align diverse stakeholders, challenge constructively and build strong relationships across functions and markets.
• Leadership
• Creates clarity, empowers others and builds an environment of collaboration, accountability and high performance.
• Cultural Intelligence
• Understands and embraces different consumer behaviours, cultures and market dynamics across European markets.