Job Description

Location: Ho Chi Minh City,Ho Chi Minh City,Vietnam

About Kompato AI

We’re transforming the debt collection industry with AI-powered automation that delivers compliant, empathetic, and revenue-driving customer experiences. Our mission is to help agencies, lenders, and financial institutions reimagine collections by blending human-level conversation with the efficiency of AI. We’re a fast-growing fintech startup building the operating backbone for modern collections—whether inbound, outbound, or digital self-service.

If you’re energized by creating clarity out of chaos, executing campaigns that move the needle, and driving impact in a high-stakes industry, this role might be for you.

We are looking for a Sr. Marketing Manager who can be both strategic partner and hands-on executor. Roughly 20–30% of your time will be spent sharpening ICPs, positioning, and GTM sequencing with leadership. The other 70–80% will be spent rolling up your sleeves to drive events, campaigns, content, and lead generation.

This role is for someone who’s been in the trenches, someone who is comfortable orchestrating logistics for an industry event one day, then tightening messaging and launching a demand-gen campaign the next. You’ll bring order, accountability, and repeatable execution to a startup environment where speed and rigor matter.

What You'll Do

Strategy & Go-to-Market Alignment

• Refine ICPs, value props, and offer sequencing with GTM leadership.
• Translate the company’s strategic intent into actionable campaigns, timelines, and deliverables.
• Act as a sounding board, pushing back when plays don’t align with market reality.

Execution & Campaign Management

• Deliver marketing collateral: one-pagers, decks, FAQs, case studies, blog posts, and website updates.
• Run integrated campaigns across channels (content, email, digital, PR) with a focus on lead generation and sales enablement
• Manage agencies, freelancers, and parent-company resources to deliver professional, client-ready outputs.
• Own event execution end-to-end: vendors, activations, logistics, on-site presence.

Cross-Functional Collaboration

• Work closely with Sales to ensure marketing generates sales-ready leads.
• Provide Sales with enablement materials (decks, case studies, objection handling).
• Collaborate with Product and Ops to keep messaging consistent with product maturity and compliance guardrails.
• Maintain project management to align stakeholders and ensure deadlines are met.

Analytics & Iteration

• Track pipeline impact, campaign performance, and event ROI.
• Continuously refine ICPs, messaging, and collateral based on customer and sales feedback.
• Benchmark against competitors and market trends to keep positioning sharp.

AI-First / Fusioneer Mindset Start with AI

• Treat AI as the reflexive first step in campaign planning, copywriting, event prep, and reporting.
• Integrate AI into workflows: Use GenAI for prospect research, content drafting, design iterations, and competitive analysis.
• Capture and share wins: Document AI-assisted workflows (e.g., faster blog drafts, automated lead list enrichment) so they can be reused across teammates.
• Culture builder: Normalize AI adoption rituals (e.g., “AI Win of the Week”), encourage others to begin with AI, and contribute learning capsules.

Who you are

• Execution-first: A hands-on doer who thrives in early-stage environments.
• Startup-tested: Scrappy, adaptable, and energized by creating order from ambiguity.
• Trusted lieutenant: Takes direction but can operate autonomously, freeing up leadership bandwidth.
• Data-informed & outcome-driven: You care less about impressions and more about pipeline contribution.
• Collaborative challenger: Strong enough to push back, humble enough to serve the team.
• AI-native reflexes: You naturally begin tasks with AI, act as a strategic router of human judgment + machine speed, and know how to critically evaluate outputs.

What You’ll Bring

• 6–10 years in B2B marketing, ideally in fintech, SaaS, or regulated industries.
• Track record of shipping multi-channel campaigns, event marketing, and lead-gen programs that drove measurable growth.
• Experience producing content and collateral that elevated brand credibility and fueled sales.
• Familiarity with marketing ops tools (e.g., HubSpot, Salesforce, LinkedIn Ads) and managing external agencies.
• Bonus: Experience running conference-heavy marketing and/or building early-stage GTM foundations.

Our Core Values

We seek the most capable talent that lives and embodies our company’s values. Here’s what that means in practice:

• Extreme Ownership – You run the ball all the way to the end zone. When a process breaks or a metric slips, you step in, marshal resources, and deliver the fix—no excuses, no hand-offs, no blame games.
• Mindfulness – We move fast without breaking people. You balance urgency with empathy, communicate with clarity, and leave every teammate (and customer) feeling heard, respected, and energized.
• Insight-Driven – Surface data is just the invitation. You linger where others skim, running “five-whys” autopsies and sitting with problems long enough for the real patterns to reveal themselves. Mindful attention lets you connect dots no one else saw, turning hidden truths into the next high-leverage playbook.
• Audacious – Incrementalism is boring. Whether it’s slashing onboarding time to hours or shipping an AI workflow no one’s tried before, you set bold targets and attack them with creativity and grit.

What We Offer

Join our vibrant team and enjoy:

• Competitive compensation, including 13th-month salary and performance bonuses.
• Comprehensive health care for you and your dependents.
• Generous leave policies and flexible work hours.
• Convenient District 1 office location (next to a future metro station).
• Onsite lunch with multiple options.
• Grab for work allowance and fully equipped workstations.
• Fun team-building activities, sponsored sports clubs, and Thursday happy hours.
• Unlimited free coffee, tea, snacks, and fruit.
• A chance to make a profound social impact by democratizing credit access in emerging markets.

If these principles resonate, you’ll find both the freedom and the mandate to build systems that 10x our go-to-market engine and your own growth.

Please reach out - we’d love to hear from you!

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