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The Senior Marketing Manager, Digital is a strategic leader responsible for developing and executing integrated, cross-channel marketing programs that drive customer engagement, acquisition, and retention.
This role owns the end-to-end delivery of marketing initiatives—from intake and planning through segmentation, deployment, performance optimization, and reporting—while ensuring alignment with brand standards, risk requirements, and business objectives.
The individual partners closely with Product Marketing, MarTech Operations, Web/Product teams, and business stakeholders to deliver measurable outcomes and a consistent, customer-centric experience.
Key Responsibilities
Digital Strategy & Execution
- Lead cross-channel marketing strategy across website, email, SMS, and personalized digital channels
- Translate business objectives into scalable, data-driven marketing programs
- Ensure consistent messaging and seamless customer journeys across touchpoints
- Leverage advanced capabilities (including AI and personalization) to improve targeting and performance
Intake, Planning & Program Management
- Lead intake and discovery processes to define requirements, priorities, and timelines
- Develop and execute structured marketing plans aligned to business and LOB goals
- Manage multiple campaigns and initiatives simultaneously, ensuring timely delivery and execution
Segmentation, Personalization & Customer Strategy
- Own segmentation strategy across lines of business
- Partner with MarTech teams to design and deploy targeting frameworks
- Drive personalization strategies to enhance customer engagement and conversion
- Support cross-sell and deepening of customer relationships across the bank
Cross-Functional Collaboration
- Partner with Product Marketing and LOB stakeholders to translate business goals into marketing strategies
- Define KPIs and performance targets
- Develop test-and-learn agendas and optimization frameworks
- Collaborate with MarTech, Web, and Analytics teams for execution and optimization
- Support enterprise marketing initiatives and social/channel integration
Performance, Analytics & Optimization
- Monitor and evaluate campaign performance across channels
- Optimize targeting, messaging, and customer journeys using data and insights
- Recommend improvements to marketing programs based on performance analysis
- Drive a culture of continuous improvement and test-and-learn
Governance, Risk & Compliance
- Ensure adherence to brand standards, marketing guidelines, and approval processes
- Partner with Legal, Risk, and Compliance to secure approvals for marketing materials
- Operate within the Bank’s risk framework, ensuring responsible and compliant marketing practices
Budget, Vendor & Operational Management
- Manage marketing budgets and ensure efficient allocation of resources
- Oversee vendor relationships and evaluate performance and effectiveness
- Support execution of marketing programs, promotions, and campaigns across channels
Leadership & Team Development
- Lead and develop team members, providing coaching and performance feedback
- Foster a collaborative, high-performing team environment
- Support talent development, succession planning, and employee engagement
SUPERVISORY RESPONSIBILITIES:
Position may have direct reports. Responsible for fostering a culture of employee engagement by leading impact planning sessions. Providing employees timely, candid and constructive performance feedback. Developing employees to their fullest potential by providing challenging opportunities. Developing the appropriate talent pool to ensure adequate bench strength and succession planning. Recognizing and rewarding employees for accomplishments.
Qualifications
- 8+ years of experience in marketing, digital marketing, or customer engagement
- Bachelor’s degree in marketing, business, communications, or related field
- Experience in financial services or regulated industries preferred
- Proven experience managing cross-channel marketing programs
Skills & Competencies
- Strategic thinking with strong execution capabilities
- Data-driven decision-making and analytical mindset
- Strong stakeholder management and communication skills
- Knowledge of marketing technology and digital ecosystems
- Strong project management, organization, and multitasking skills
- Customer-centric mindset with focus on measurable outcomes
Senior Marketing Manager- Digital
At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.
Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.
LOCATION -- Cincinnati, Ohio 45202
Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
At Fifth Third Bank, everything we do is rooted in our purpose: to improve the lives of our customers and the well-being of our communities. Since our founding in 1858, we’ve been committed to creating a better financial experience by empowering our customers and clients to achieve what matters most.
Our unified strength is grounded in the individual passion and diversity of more than 20,000 employees who work collaboratively to deliver a better tomorrow to everyone we serve. We offer a strong culture, opportunities for growth 401k match, wellness options, comprehensive insurance plans and additional resources you need to build a lasting and rewarding career path here.
Headquartered in Cincinnati, Ohio, we are among the largest money managers in the Midwest.
We operate four main businesses—Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management—and a network of financial centers in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. Consumers also have access to approximately 54,000 Fifth Third fee-free ATMs across the United States.
Fifth Third Bancorp is a diversified financial services company and is the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution.
Explore Fifth Third career opportunities at: https://www.53.com/content/fifth-third/en/careers.html
Fifth Third Bank, N.A., Member FDIC. Fifth Third Bank is proud to be an affirmative action/equal opportunity employer. M/F/D/V
