Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
The Senior Marketing Manager, Customer Engagement and Adoption leads athenahealth's marketing strategy for helping customers maximize the value of their athenahealth investment after onboarding and first year live. Focused on the growth phase of the customer journey, this Marketing leader is responsible for driving awareness, adoption, optimization, and utilization of athenahealth products and innovations, encouraging customers to deepen product utilization and realize ongoing value.
Working cross-functionally with Customer Success, Training, Product, and Portfolio Marketing, this leader translates business priorities and product innovation into scalable customer marketing campaigns and engagement strategies that accelerate adoption and strengthen long-term customer relationships.
Reporting to the Executive Director, Customer Marketing, this role serves as a strategic marketing leader responsible for building and scaling Customer Engagement & Adoption Marketing while leading one direct report with opportunity for future team growth.
Essential Job Responsibilities
Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization.
Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations.
Create scalable customer marketing programs that help organizations advance from foundational product use to optimized workflows and best practices, helping customers achieve measurable outcomes and maximize the value of their athenahealth investment.
Partner with Customer Success, Product and Training to support adoption initiatives and customer education efforts.
Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization, using insights to optimize programs.
Represent Customer Marketing in cross-functional planning and lead the evolution of the Customer Engagement & Adoption Marketing function, including coaching and developing the team.
Additional Job Responsibilities
Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices.
Represent Customer Marketing on enterprise initiatives and strategic planning efforts.
Partner with Customer Advocacy, Events and Community teams to reinforce adoption through peer learning, customer stories, and engagement programs.
Travel as needed to support customer events, executive engagements, and business priorities.
Demonstrated familiarity with modern AI tools and a proactive curiosity for leveraging emerging technologies to improve workflow efficiency and problem‑solving
Expected Education & Experience:
Bachelor's degree or equivalent professional experience.
8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields.
3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams.
Proven experience designing and scaling customer adoption, customer engagement, or value realization programs.
Demonstrated ability to influence cross-functional stakeholders and lead initiatives without direct authority.
Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills.
Experience using customer insights, product analytics, and performance metrics to drive business decisions.
Outstanding communication and executive presentation skills.
Preferred Experience:
Experience in healthcare technology, SaaS, or enterprise software.
Experience building or scaling customer adoption, customer engagement, or customer education functions.
Familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics.
Expected Compensation
$127,000 - $217,000
The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our vibrant and talented employees spark the innovation and passion needed to accomplish our goals. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where we each feel comfortable bringing their best selves to work.
Our dedication to creating an exceptional workplace has been recognized with several prestigious awards. We've been honored as a 2024 Top Workplaces USA, named a Forbes 2024 America's Best Mid-Size employers, and celebrated as one of 2023 Glassdoor Best Large Companies to Work For. Additionally, we've been acknowledged as a 2023 Top Workplace in Austin, one of the 2023 Best Places to Work in Maine and a 2023 Top Workplace in MA by the Boston Globe. These accolades are a testament to our vibrant and diverse team that fuels innovation at athenahealth.
