We're one of Australia's most trusted brands and proudly member owned, with our people and community at the heart of everything we do. From our legendary Roadside assistance to electric vehicle charging networks, the NRMA Group also owns and operates NRMA Parks and Resorts, SIXT car rental, My Fast Ferry & Fantasea Cruising.
That's why a career with us means creating the future you want, while helping the NRMA Group to keep moving Australia forward. Together, we can make a difference.
We’re looking for a Senior Marketing Manager to lead the planning, strategy and delivery of marketing activity across NRMA Business and Motoring products, including B2B, Batteries and Driver Training. In this role, you’ll lead a small team, drive acquisition, engagement and retention activity, and identify new opportunities to support business growth across B2B and ancillary product portfolios.
This is a Full time, Fixed Term (just over 12 months) position working hybrid 3 days a week at our Sydney Olympic Park office or City location when required.
What You’ll Do?
Lead and support a small team of marketers, building capability and helping create a high-performing team.
Develop and deliver marketing strategies that drive B2B and ancillary product acquisition, lifecycle communications, engagement and retention.
Identify new opportunities, partnerships and events to support acquisition and retention across large fleet and SME cohorts.
Plan and manage integrated marketing campaigns, using insights, segmentation, analytics and test-and-learn activity to optimise performance.
Work collaboratively with Sales, Propositions, Product, Digital, Brand, Insights, Data and Analytics teams to deliver aligned marketing activity.
Monitor campaign performance, manage budgets and ensure marketing activity supports business KPIs and brand alignment.
What You’ll Bring?
Marketing experience: 8 to 10 years of solid marketing experience, ideally at middle-manager level.
Strategic capability: Proven experience developing marketing strategy and managing campaigns across integrated communication channels.
People leadership: Experience leading people, building capability and supporting a team through change.
Stakeholder engagement: Strong influencing and relationship-building skills across internal and external stakeholders.
Commercial mindset: Ability to use data, insights and performance metrics to optimise marketing activity and deliver business outcomes.
Industry knowledge: Experience in a membership-driven or fast-paced retail environment would be highly regarded.
Qualifications: A marketing-related qualification such as a Bachelor of Commerce, Bachelor of Business or MBA would be beneficial.
What’s in it for you?
At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
Progressive flexibility, leave and well-being benefits to balance all of life's priorities
Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
Complimentary Roadside Assistance membership including My NRMA Rewards discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
Discounts on a range of NRMA personal insurance products including car, home & travel
Grow, progress or relocate your career and move around the NRMA Group or different locations with us.
Know You Belong
We’re for inclusion, diversity and representing the members, guests, customers and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.
For over 100 years, the NRMA has existed to make the journey better for everyone in the community. In everything we do, we aim to give back, always adding more value to Membership while working towards a better, shared future.
Having over 3.2 million Members, we’re Australia's largest member-owned organisation, and have grown into one of the country's largest tourism, leisure, and travel businesses, with investments in accommodation, car hire, ferries, experiences and more. We’ve done this by putting our people, Members and customers at the centre of everything we do to deliver great experiences – something that has always set us apart.
From our earliest Patrols, we’ve been passionate about helping people on the road, but we now also help millions on our waterways, on their holidays, and on all of their journeys. Tales of our legendary service embody the sense of mateship and levels of care that the people of our nations have become known for the world over.
As a workplace, we foster a culture of innovation, growth and wellbeing – one that respects and celebrates diversity in all its forms, creating an environment where all people can feel they truly belong and thrive. We do this because we know that, when put together, our individual talent and uniqueness is what makes us great at what we do. We do this because it makes our place a great place to be.
Interested? We’d love to hear from you.
