Job Description

of Responsibilities:

• Serve as the marketing lead for assigned priority service, solutions and/or therapeutic areas.
• Design and execute integrated marketing strategies and programs to grow assigned business or therapeutic areas utilizing omni-channel solutions including paid, owned, earned and internal channels.
• Guide content strategy and narrative development for thought leadership, campaigns, and executive communications.
• Partner with commercial and operations to deliver marketing initiatives that support Fortrea priorities.
• Support analytics, testing, and optimization efforts to improve campaign performance and ROI in collaboration with the customer and market insights team.
• Ensure marketing messaging and claims adhere to Fortrea editorial, legal and regulatory review processes.
• Track KPIs and share insights with stakeholders to inform strategy and continuous improvement.
• Manage vendor relationships, production timelines, and cross-functional coordination.
• Perform operational and administrative tasks in support of the marketing team, and all other duties as needed or assigned.
• All other duties as needed or assigned.
• Special APAC-only details supplied directly to TA team.

Qualifications (Minimum Required):

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.
• Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
• Strong written and verbal communication skills, with demonstrated stakeholder management capabilities.
• Proficiency in Microsoft 365 and collaboration tools.
• Advanced analytical skills with experience in campaign testing, optimization, and performance reporting.
• Experience with marketing automation platforms and CRM systems.
• Native Chinese speaker with fluent spoken and written English

Experience (Minimum Required):

• Minimum of 8 years of experience in B2B marketing, with a focus on healthcare, clinical research, or CRO environments.
• Proven track record of delivering measurable pipeline impact through strategic marketing programs.
• Demonstrated success in executive communications and pursuit-specific marketing
• Strong track record with WeChat
• Main focus China, then Japan and S Korea

Physical Demands / Work Environment:

• Work is performed in an office environment.
• Flexible working hours is required.

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