Job Description

Your role

• Own and lead your category, with full responsibility for growth, customer relevance, and performance
• Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach
• Translate customer needs, market dynamics, and growth opportunities into actions
• Build and launch product and brand campaigns, reaching new customers and activating our existing customer base across channels
• Craft a compelling “category story” and bring it to life across the full funnel marketing mix
• Act as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category execution
• Support S&OP through reliable forecasts and contribute to solving operational challenges when needed

Your profile

• Master’s or MBA degree
• 7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business line
• Proven end-to-end ownership - from strategic concept development and category ambition to hands-on activation and performance delivery
• Strong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategies
• Exceptional analytical mindset - strong with data, financial modeling, forecasts, research, and translating insights into growth actions
• Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event-driven campaigns
• Ability to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing execution
• Entrepreneurial, hands-on mindset, acting as a mini General Manager who builds, tests, iterates, and owns outcomes
• Plus: Genuine interest or expertise in supplements, wellness, and clean-label, science-driven products
• Languages: Fluent German & English

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day