Pfizer

(Senior) Marketing Manager

Pfizer  •  Shanghai, CN (Onsite)  •  16 hours ago
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Job Description

  • Responsibilities
    Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
    POSITION RESPONSIBILITIES
    Accountable
    Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
    Shared Accountability
    BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
    EDUCATION AND EXPERIENCE
    Qualifications:
    Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience
    TECHNICAL SKILLS REQUIREMENTS
    Indicate the technical skills required and/or preferred, as applicable.
    Expect candidates to demonstrate these competencies:
    Functional/Technical Skills
    Acts Decisively
    Seizes Accountability
    Grows Self
    Change Agile
    Self Awareness
    Commits to “One Pfizer”
    Peer Relationships
    Expect candidates to demonstrate these commercial /management competencies
    Market, Customer, and Competitor insight
    Strategic and operational business/Market planning
    Market Execution
    Marketing Innovation
    Data analysis, interpretation and communication
    Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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Mkt & Sales/Commercial Bus

Pfizer

About Pfizer

We’re celebrating over 175 years of daring scientific innovation—and we’re not done yet. Let’s outdo yesterday. Protect your health at PfizerForAll.com

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Industry
Chemicals & Materials
Company Size
10,000+ employees
Headquarters
New York, New York
Year Founded
Unknown
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