What's the role?
We are seeking a strategic, hands-on Senior Marketing Manager to lead the execution of our major brand and premium content initiatives. In this pivotal leadership role, you will act as a day-to-day Second-in-Command (2IC) to the Head of Marketing, helping to turn high-level marketing strategies into impactful programs.
Based in our Sydney office, you will be the driving force behind our delivery governance.This is not a stand-back-and-delegate position; you will be an active, in-the-weeds leader heavily involved in project management You will lead cross-functional working groups to guide and run major projects end-to-end, directly helping your team execute the full Go-To-Market (GTM) campaign slate. Partnering closely with our Portfolio Manager - who oversees overarching portfolio planning and full-funnel design - you will clear roadblocks and manage delivery so the team can succeed.
Furthermore, this role plays a pivotal part in connecting our Brand and Content programming with the PR Talent Lab, ensuring we have a comprehensive, connected strategy that aligns talent activation across all channels
As the Senior Marketing Manager for Brand & Content, you will play a pivotal leadership role overseeing campaign strategies, team development, and cross-functional program execution.
Leadership & 2IC Duties: Act as the day-to-day 2IC to the Head of Marketing. You will line-manage a talented team of marketing professionals, setting their priorities, coaching them, and providing hands-on support to execute programs against the strategic plan.
Hands-On Delivery Governance: Lead major brand, content and advocacy campaigns day-to-day from brief through to execution and wrap-up. You will run cross-functional working groups, manage complex projects end-to-end, and roll up your sleeves to help the team bring campaigns to life.
Team Prioritisation & Resource Planning:Own the GTM resourcing plan and capacity management. You will prioritise the team's workload, balancing growth impact with capacity and commercial needs, ensuring they are perfectly positioned to deliver.
PR Talent Lab Integration: Act as the vital connector between Brand/Content programming and the PR Talent Lab, layering talent activation into our campaign plans to ensure a unified strategy across all marketing, paid media, editorial and PR channels.
Cross-Functional Collaboration & Squad Integration: Actively bridge the gap between our content teams and specialised product and lifecycle squads across the wider business.
Funnel Strategy & Monetisation Overlay campaign plans with the business's monetisation model. You will help the newsrooms make strategic decisions on how to utilise content throughout the customer journey, identifying what should be used for top-of-funnel awareness, what drives free registrations, and what should be locked behind a premium paywall.
Budget Management: Manage complex campaign budgets within the agreed envelope, including major trade-offs and monthly reconciliations
Who are you?
Marketing Expertise: You are a highly strategic and operational marketing leader capable of driving complex, cross-platform campaigns from conception to delivery.
Industry Experience: You ideally come from a media marketing, publishing, or TV network background with sound experience managing and delivering integrated campaigns end-to-end.
Editorial Fluency:You speak and understand the language of editorial. You can take a complex content brief, distill it, and instantly understand the content's purpose, target audience, and required outcomes
Exceptional Stakeholder Management: You have a proven track record of managing highly complex stakeholder environments. You can seamlessly communicate delivery plans to senior editors, PR & marketing teams, commercial directors, and product teams.
Deep Funnel UnderstandingYou truly understand the modern marketing funnel and know exactly where different pieces of content fit within it to drive both acquisition and retention
Hands-On & Collaborative:You are a strong cultural fit who thrives in a team-oriented environment. You are not afraid to get into the weeds of execution and project management, partnering with peer managers to ensure strategic plans are turned into actionable reality
Why News Corp Australia
Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.
Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Financial wellbeing - Support on making the most of your money
In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:
Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
We are proud to be Australia's leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.
With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.
Our purpose inspires us, and our five values guide how we achieve it:
MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.
BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.
GET IT DONE - We are accountable for delivering high-quality outcomes.
PUSH BOUNDARIES - We are courageous, bold, and forward-thinking.
WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.
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State & Community Mastheads
We are proud to be Australia's leading media company.
For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.
With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.
Our purpose inspires us, and our five values guide how we achieve it:
MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.
BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.
GET IT DONE - We are accountable for delivering high-quality outcomes.
PUSH BOUNDARIES - We are courageous, bold, and forward-thinking.
WORK AS A TEAM - We are one team, with many voices and diverse strengths.
We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.
