Job Description

As a Senior Marketing Manager, you'll manage a wide range of marketing projects for the company. We're seeking a dynamic marketer with a creative mind, adept at conceptualizing ideas, campaigns, and content that drives engagement and action. This role will require you to leverage your creative problem-solving skills, entrepreneurial spirit, and comprehensive knowledge of marketing best-practices to drive leads and revenue. Working with internal stakeholders and the marketing teams in the US and India, this role will develop marketing campaigns and manage marketing project needs throughout the enterprise, working with internal marketing team resources, sales teams, and external agencies.

How You Will Make An Impact

• A creative problem solver who is an expert at crafting ideas, campaigns, and words that drive actions and sell, you possess a wide range of innovative marketing tactics to use across social media, email, website, and advertising.
• You are an expert at using HubSpot to automate marketing across multiple channels and report on their success.
• Understands a wide range of marketing software tools, how to edit websites in WordPress, and is highly analytical about every word that goes into marketing copy.
• An entrepreneurial spirit, wearing multiple hats with a "roll-up-your-sleeves" mentality, including ability to work independently and autonomously, yet loves being part of a team.
• Thrives in a collaborative environment, willing to roll up their sleeves to get the job done and help others along the way.
• Passionate about excellence in communications.
• Strategic thinker, problem-solver and self-starter who can drive projects individually and as part of a team.
• Sense of humor and ability to manage flexibly in a fast-paced, dynamic, global organization.
• Confidence to engage and build consensus with functional leaders at all levels.

What You Will Need To Succeed

• Delivers compelling marketing campaigns and messaging and content that differentiates us in the market.
• Implements content marketing initiatives that drive traffic and engagement in support of our Go-To-Market strategies.
• Develops marketing campaigns, creates marketing and web content, and drives lead generation campaigns.
• Collaborates with stakeholders, copywriters, and agencies to develop new thought leadership, and content that boosts awareness and interest such as web copy, blogs, website pages, emails, brochures, advertising, and social media posts.
• Oversees the operational aspects of our marketing efforts with outside agencies in India.
• Develops campaign briefing materials to keep sales and other stakeholders informed about current and upcoming campaigns.
• Builds and sets up automation within the HubSpot platform.
• Collects, analyzes, and report metrics on program effectiveness, lead generation, and ROI.
• Prepares monthly status updates and presents to marketing stakeholders to ensure alignment with current campaign activities.
• Provides direction to writers, designers, developers, and reports on status of work to leaders.

Preferred Qualifications

• Bachelor’s degree in business or related field or equivalent practical experience.
• 10+ years of experience in digital and/or integrated marketing (B2B preferred).
• Advanced experience working in HubSpot (workflows, email creation, and reporting expertise is required).
• 5+ years of marketing operations, marketing project management, and/or B2B email marketing experience.
• Strong understanding of B2B marketing funnels including experience running multi-channel marketing programs (advertising, email, advertising, web, and events).
• Proficient in digital marketing tools and software, including email marketing tools, graphic design tools (Canva/Adobe), SEO, Google Analytics, with significant experience working in WordPress websites, etc.
• Working knowledge of IT managed services.
• Highly organized, analytical, and a natural problem solver.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Solid experience with Windows and Microsoft Office Suite (Word, Excel, Publisher, PowerPoint), WordPress, with graphic and layout skills using Adobe or similar design software.
• Graphic and layout skills using Adobe InDesign or other design software.
• Demonstrated experience in writing for marketing collaterals, website content, customer communication, and sales training.
• Effective time management, multi-tasking, and problem-solving skills.
• Self-motivated with ability to prioritize and manage competing demands in a fast-paced environment.
• Team player with a creative, positive attitude that is comfortable representing the department.