Job Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.
• Lead brand management initiatives across the company's product portfolio.
• Drive consumer insights, market research, and category development activities.
• Plan and implement integrated marketing campaigns to strengthen brand equity and market share.
• Collaborate closely with Sales on trade investments and visibility deliver business growth.
• Identify new product opportunities and work with R&D, Operations, and Finance teams to deliever successful product launches.
• Manage marketing budgets and ensure effective return on investment.
• Lead the Brand Activation arm of the team including the fast-growing branded outlet based across the country.
• Lead, mentor, and develop a high-performing marketing team

Person Specifications

• Degree in Marketing, Business Administration, CIM. A postgraduate qualification or professional marketing qualification will be an added advantage
• Minimum 10–12 years of experience in marketing, with significant experience in FMCG and at least 5 years in a senior leadership role.
• Proven track record in brand building, category management, and business growth.
• Strong analytical, strategic thinking, and leadership capabilities.
• Ability to perform under pressure, manage multiple priorities, and deliver results within the deadlines
• Willingness to take on Projects for the Consumer Food Sector at JKH in the future
• Excellent communication, stakeholder management, and team development skills.
• Experience in food and beverage marketing will be highly advantageous.