Visma

Senior Marketing Manager

Visma  â€˘  Stockholm, SE (Onsite)  â€˘  5 hours ago
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Job Description

Join us to shape the future!

Teamtailor is a global Employer Branding and ATS SaaS platform used by over 12,000 companies, 250,000 users, and available in 90 countries worldwide. 🌍

Working at Teamtailor means being part of a dynamic, fast-paced tech company that values impact and responsibility. Our workplace fosters an environment where everyone can contribute meaningfully to the growth of the company. 🎉🥳

Building a diverse team with a wide range of experiences, skills, and backgrounds has always been central to Teamtailor’s mission, and it remains a strength today. We welcome all individuals who share our vision and are committed to contributing to our collective success. Join us in helping companies and people communicate in more meaningful ways to make life-changing decisions together.👫

As we continue to grow, we’re looking for a Senior Marketing Manager to help us strengthen the connection between marketing and sales and drive pipeline growth across strategic accounts and markets.

This is a highly commercial role at the intersection of:

  • account-based marketing

  • field marketing

  • pipeline generation

  • pipeline acceleration

  • sales collaboration

You’ll lead a growing team focused on generating and accelerating pipeline while creating standout experiences together with Brand, Creative, and Performance Marketing.

Reporting directly to the CMO, you’ll play a key role in shaping how marketing contributes to Teamtailor’s continued growth.

Own pipeline generation and acceleration!

  • Develop and execute the strategy for pipeline growth across markets and segments

  • Partner closely with sales leadership on pipeline priorities and GTM initiatives

  • Build scalable programs that generate demand and help move opportunities forward

Lead ABM and strategic account programs!

  • Drive account-based marketing initiatives for target accounts and segments

  • Create coordinated multi-touch programs across sales and marketing

  • Increase engagement across buying committees and strategic accounts

Own field marketing and experiences!

  • Lead field marketing initiatives including executive events, customer roundtables, dinners, webinars, and regional activations

  • Ensure all programs are designed to generate or accelerate pipeline

  • Collaborate closely with Brand & Creative to create memorable experiences and campaigns that stand out in the market

Drive growth together with Performance Marketing!

  • Partner closely with the Performance Marketing team to scale demand generation efforts and drive pipeline growth

  • Align account targeting, campaigns, and conversion initiatives across paid and owned channels

  • Ensure enterprise and strategic marketing motions are supported by scalable acquisition programs

Own webinar execution!

  • Build scalable webinar programs targeted toward key audiences and buying personas

  • Collaborate with Product Marketing, Customer Marketing, and Sales on topics, speakers, and follow-up strategies

  • Ensure webinars contribute to pipeline generation and account engagement

Partner marketing and ecosystem growth!

  • Work with strategic partners on co-marketing initiatives and pipeline-generating activities

  • Help expand Teamtailor’s presence through ecosystem relationships and regional partnerships

Measure impact!

  • Own KPIs tied to pipeline generation, account engagement, opportunity creation, and pipeline influence

  • Continuously analyze performance and optimize programs based on commercial outcomes

Lead and develop the team!

  • Manage and support a team consisting of local field marketing and partner marketing experts across markets

  • Create strong alignment between marketing and regional sales teams

  • Help scale the function as Teamtailor continues to grow

Who you are!

We believe you’re a commercially minded marketer who thrives in the space between marketing and sales.

You understand how modern B2B buying works and know how to build programs that create momentum with strategic accounts and sales teams.

You likely have:

  • Experience working closely with sales teams in a B2B SaaS environment

  • Strong background in ABM, field marketing, strategic demand generation, or pipeline marketing

  • Experience generating and accelerating B2B SaaS pipeline

  • Experience running webinars, executive events, and account-focused programs

  • A strong understanding of multi-stakeholder buying journeys

  • A data-driven and commercially focused mindset

  • The ability to operate both strategically and hands-on

  • Strong collaboration and stakeholder management skills

  • Experience leading and developing teams

  • You combine creativity with strong commercial and analytical thinking

  • You’re curious about how AI is reshaping modern marketing and GTM teams

  • You enjoy building workflows, automations, and scalable systems using AI and modern tools

  • You’re comfortable experimenting, iterating, and finding smarter ways to generate and accelerate pipeline

Bonus if you have experience from:

  • HR tech

  • SaaS

  • scaling international B2B companies

If this sounds like you, please hit apply and get your potential journey with Teamtailor started!

Visma

About Visma

Visma is a leading provider of mission-critical business software, with revenue of € 2.8 billion in 2024 and 2.2 million customers across Europe and Latin America.

By simplifying and automating the work of SMBs and the public sector, we help unleash the power of digitalization and AI across our societies and economies.

Industry
IT & Software
Company Size
5,001-10,000 employees
Headquarters
Oslo, NO
Year Founded
1996
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