Job Description

Deine Aufgaben

• Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site
• Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE
• Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions
• Own the local marketing budget, including planning, allocation, and ROI evaluation
• Select, brief, and manage external agencies, freelancers, and vendors as required

• Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes
• Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders
• Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives
• Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site
• Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)

• Plan, execute, and optimize integrated online and offline marketing campaigns
• Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking
• Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content
• Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)

• · Plan, manage, and evaluate events, fairs, school visits, and on-campus activations
• · Coordinate all marketing-related logistics, materials, and follow-ups independently
• · Ensure strong on-site brand presence and consistent messaging

• Conduct market and competitor analysis within the UAE higher education landscape
• Provide structured insights and recommendations to support portfolio development positioning, and program launches
• Track performance across channels and campaigns, turning data into clear actions and decisions
• Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.

• Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)
• Work closely with internal teams and external partners while maintaining clear ownership and accountability

Dein Profil

• University degree in Marketing, Business Administration, or a related field
• 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments
• Proven experience owning end-to-end marketing initiatives (strategy → execution → reporting)
• Strong background in social media management, content creation, campaign planning, and events
• Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred)
• Performance marketing experience is a plus, but not mandatory

• Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision
• Comfortable operating in a high-workload, high-paced environment
• Confident communicator who can stand their ground with senior stakeholders
• Creative thinker with a logical, analytical, and solution-oriented mindset
• Strong prioritization skills and the ability to stay focused under pressure
• Hands-on mentality - willing to both design strategy and execute daily tasks

• Fluent English (written and spoken); Arabic is a strong advantage
• Confident user of MS Office / Google Workspace

Warum wir?

• A high-impact senior role with real ownership and visibility
• Dynamic, international campus environment in Dubai
• 30 days of vacation
• Health care and preventive care options
• Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept