Job Description

COMPANY DESCRIPTION
Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.

Our Guiding Principles:

Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment

WHAT YOU WILL ACCOMPLISH

Serve as the on-property brand lead, ensuring the guest experience, storytelling, and marketing initiatives consistently reflect brand standards. In partnership with the executive team and home office marketing partners, this role brings the hotel’s story to life through thoughtful content, local partnerships, and strategic activations that drive awareness, engagement, and revenue. This position connects operational insights with marketing strategy to strengthen the property’s brand presence and support commercial performance.
KEY RESPONSIBILITIES
• Maintain and elevate the property’s brand identity across all guest touchpoints
• Partner with Revenue, Sales, F&B, Spa, Rooms, and Events teams to align marketing efforts with business needs
• Capture on-property content including photography and short-form video to support marketing channels
• Identify storytelling opportunities tied to culinary, wellness, design, events, team members, and local culture
• Coordinate and support influencer visits, media stays, and content creation opportunities
• Ensure marketing materials such as signage, menus, and collateral reflect brand standards
• Deploy home office marketing assets including social content, email campaigns, event promotions, and brand activations
• Manage timelines, deliverables, and project coordination for all on-property marketing initiatives
• Maintain a marketing calendar aligned with home office campaigns and seasonal initiatives
• Communicate operational updates including programming changes, menus, pricing, and events to marketing partners
• Build relationships with local businesses, tourism organizations, and community partners to increase brand visibility
• Represent the hotel at community and industry events
• Provide insights on guest feedback, market trends, and competitive activity
• Collaborate with home office marketing teams by providing timely content, updates, and operational details
WHAT YOU WILL BRING
• 5+ years of experience in hospitality, marketing, communications, or public relations
• Strong storytelling ability and creative eye for capturing brand moments
• Experience managing projects across multiple departments
• Strong communication and collaboration skills
• Ability to coordinate content creation including photography, video, and influencer partnerships
• High attention to detail and ability to manage multiple deadlines
• Experience working in luxury, lifestyle, or hospitality environments preferred
• Comfort capturing basic photo and video content using a mobile device
GREAT IF YOU HAVE
• Experience working with brand marketing teams or corporate marketing partners
• Experience supporting influencer, media, or PR visits
• Experience managing marketing calendars or campaign timelines
• Knowledge of hospitality, travel, or lifestyle brand positioning
• Familiarity with loyalty programming or guest engagement initiatives