Job Description

The Senior Marketing
Manager will lead and execute end-to-end marketing strategies across digital
and retail channels, with a sharp focus on elevating brand presence in the
beauty space. This role is crucial in driving customer engagement, enhancing omnichannel visibility, and converting brand affinity into tangible sales
outcomes through cohesive marketing execution across product launches, seasonal
campaigns, and retail activations.

Responsibilities:

Strategic Brand & Marketing Leadership

• Design and lead the
  comprehensive marketing strategy across all consumer touchpoints, aligned
  with business goals and brand values.
• Translate brand vision into
  integrated campaigns that resonate with beauty consumers both online and
  in-store.
• Collaborate closely with
  leadership and merchandising teams to support product sell-through and
  brand growth initiatives.

Digital Marketing & E-commerce

• Develop and oversee paid and
  organic digital campaigns that drive brand awareness, traffic, and
  conversion.
• Manage performance marketing
  and ad spend efficiency across platforms (e.g., Meta, Google, TikTok),
  optimizing for acquisition, retargeting, and ROI.
• Lead email and CRM efforts to
  improve customer retention, reactivation, and lifetime value.
• Partner with ecommerce and UX
  teams to ensure seamless online shopping experiences and sales-focused
  optimizations.

Retail & In-Store Marketing

• Plan and execute in-store
  campaigns that bring brand storytelling to life through visual
  merchandising, experiential retail, and seasonal activations.
• Lead initiatives that support
  new store openings, in-store exclusives, beauty events, and promotional
  rollouts.
• Collaborate with store
  operations to ensure consistent execution and timely deployment of
  materials across all branches.

Campaign & Team Management

• Oversee campaign development
  from concept to execution, working cross-functionally with design,
  content, retail, and digital teams.
• Define KPIs and regularly
  assess campaign performance, adapting strategy based on analytics and
  market feedback.
• Lead creative direction
  briefings and ensure alignment with brand aesthetics, audience
  expectations, and retail objectives.

Team Leadership & Culture Building

• Manage and mentor a team of
  marketing professionals across digital, brand, and in-store functions.
• Foster a collaborative,
  high-performing team environment that values innovation, accountability,
  and passion for beauty.
• Support professional growth
  of team members through clear direction, feedback, and development
  opportunities.

Industry & Product Immersion

• Stay current on beauty
  trends, consumer behavior, and competitive activity to inform campaign
  relevance and innovation.
• Maintain strong product
  knowledge across all categories and champion storytelling that highlights
  product efficacy and value.

Qualifications

• Bachelor's degree in
  Marketing, Communications, Business, or a related field
• At least 7 years of marketing
  experience, with proven success in both digital and in-store channels;
  beauty or lifestyle retail experience strongly preferred
• Strong understanding of the
  beauty consumer journey across awareness, trial, and loyalty
• Demonstrated leadership in
  managing marketing teams and cross-functional campaigns
• Analytical mindset with
  experience in campaign measurement, digital performance metrics, and ROI
  tracking
• Proficiency in marketing
  platforms, analytics tools, and project management software
• Strong communicator with the
  ability to inspire teams, influence stakeholders, and present ideas
  clearly

Work
Setup:

Shift:
Dayshift

Setup:
Hybrid

Location:
Mandaluyong City

By
Applying, you give consent to collect, store, and/or process personal and/or
sensitive information for the purpose of recruitment and employment may it be
internal to Cobden & Carter International and/or to its
clients.