Job Description

Senior Marketing Lead (Partnerships & Field Activation)

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/

About the role

As our Partnerships & Field Activation Lead, you will be the strategic owner and primary engine behind one of our most high-profile and complex sports partnerships in the US. This role is critical to our expansion because you will transform a large-scale contractual agreement into a world-class brand experience. Your goal is to navigate a highly demanding partner environment to ensure 100% value extraction, protecting our investment while delivering seamless, premium activations that drive fan engagement and business growth.

You'll be responsible for

• Lead one of our most prominent sports partnerships — steering the relationship with strategic vision and the people skills to keep momentum in a fast-moving environment.
• Dig into contractual entitlements to ensure every right is activated, proactively surfacing make-goods and negotiating new opportunities beyond the original agreement.
• Direct third-party agencies on the execution of fan zones, hospitality, and stadium build-outs — setting a premium bar and empowering teams to meet it.
• Orchestrate the run-of-show on event days, ensuring flawless brand integration across every physical and digital touchpoint.
• Serve as the bridge between our external partner and internal teams — Legal, Brand, Compliance — turning activations into smooth, well-aligned executions.
• Define and track KPIs across every activation and translate them into sharp strategic reports for senior leadership.

We are looking for a person who has

• 8+ years in brand partnerships or sponsorships, ideally in major sports leagues or large-scale entertainment, with a solid track record managing contractual rights.
• The ability to build trust, align diverse teams, and deliver results in fast-moving environments.
• Equally comfortable shaping long-term roadmaps and being boots-on-the-ground during live events.
• Experience selecting and managing creative and production agencies, keeping work on brief, on time, and on budget.
• The instinct to orchestrate content shoots, VIP hospitality, stadium signage, and logistics simultaneously with attention to detail.
• A strong grasp of the South Florida event production ecosystem and a love for being where the action is (a big plus).

Location for this opportunity

• Miami, United States

Our Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account
• Work-from-home Allowance
• Relocation Assistance Package, if applicable.

Work Model for this Role

• Hybrid 2-3 times/week Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore how we build technology at Nubank:

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