Job Description

The Role

The Senior Marketing Insights Manager is responsible for turning data into commercial advantage.

The role will develop and own an AI-powered Marketing Insights Hub, creating a single source of truth by combining customer, commercial, marketing and market intelligence data.

Using advanced analytics, forecasting and marketing effectiveness measurement, the role provides actionable insights that help optimise marketing investment, improve customer experience and support sustainable business growth. It also champions a data-driven culture through predictive analytics, automation and self-service reporting.

Key Responsibilities

• Develop and lead an AI-powered Marketing Insights Hub, integrating marketing, customer, commercial and market data into a single insights platform.
• Create automated dashboards, self-service reporting and AI-driven analytics to support data-led decision making.
• Monitor and analyse key commercial metrics including sales, bookings, margins, product mix and forecasting.
• Identify opportunities to improve marketing performance and support commercial growth targets.
• Measure campaign performance across paid media, CRM, digital and partnerships.
• Analyse key metrics including CAC, ROAS, CLV and conversion performance.
• Support econometric modelling, attribution and customer journey optimisation.
• Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share and NPS/CSAT.
• Provide actionable recommendations to inform marketing strategy.
• Lead the annual market research programme, managing external agencies and budgets.
• Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation.
• Advanced analytics, Power BI, Excel and dashboard development.
• Marketing analytics including CRM, attribution, econometrics, ROI and customer journey analysis.
• Data integration across customer, commercial, digital and market intelligence.
• Knowledge of AI, automation and emerging technologies to enhance insight generation and forecasting.

What’s in it for you

·Salary up to £60,000.00 DOE

·Hybrid Working

·Car Allowance

·25–30 days annual leave plus bank holidays

·Boots Discount Card

·Free hearing aids (if required as an employee)

·Free flu vaccination (discounted for family members)

·Pension scheme & life assurance

·Flexible Benefits Box – tailor your package

·Telus wellbeing support – confidential support inside and outside work

·Long service awards recognising your contribution

What we’re looking for

Essential

• Degree in Marketing, Business, Economics, Statistics or related discipline.
• 5+ years' experience in marketing analytics, insights or commercial analysis.
• Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets.

Desirable

• Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing and advanced marketing measurement.
• Experience in healthcare, retail or FMCG.

We care. We drive innovation. We strive for excellence. We build the best team.

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