Location:
Hanoi, Vietnam

Employment Type:
Full-time

About the Opportunity

On behalf of our client, we are hiring a
Senior Marketing
specialist to support their highly anticipated new game launch in Vietnam. Our client is a leading global online games developer and publisher, dedicated to creating immersive gaming experiences and building powerful global player communities.

Joining the team as a
Senior Marketing
, you will be responsible for driving the Go-To-Market (GTM) and marketing strategy for u
pcoming tactical shooter (FPS) blockbuster. In this role, you will design and execute end-to-end IMC campaigns from scratch, manage launching budgets, and build a massive, highly engaged player base for this premium title.

Key Responsibilities

• 
  IMC Planning:
  Propose targets, develop, and implement end-to-end IMC plans/campaigns (including product launches) aligned with business priorities, brand positioning, and hardcore player needs.

• 
  IMC Execution:
  Manage the execution of the IMC mix, encompassing content marketing, copywriting, art direction, video production, and influencer activities across social media channels.

• 
  Campaign Management:
  Drive product awareness and user engagement while managing brand media channels to ensure all campaigns are delivered on time and within budget.

• 
  Marketing Analytics:
  Use data and analytics tools to set targets, measure campaign success, track performance, and apply key learnings to future campaigns.

• 
  Partnership Management:
  Build and maintain strategic relationships with third-party partners to support Garena’s marketing and publishing initiatives.

Job Requirements

Technical skills:

• 
  Minimum 4 years of experience
  with a proven track record in end-to-end IMC Marketing (Experience in product launching or driving User Acquisition is a big plus).

• 
  Deep understanding of midcore/hardcore games, with a strong preference for first-person shooters (FPS) or tactical shooters (e.g.,
  Valorant, PUBG, CS2
  ) and their player community behaviors.

• 
  Excellence in managing complex projects (critical paths, risk logs, asset QA) and aligning with cross-functional teams (Product, Creative, Legal).

• 
  Strong understanding of marketing performance metrics (e.g., Reach, SOV, ER, CTR, CVR, ROAS, and brand health tracking).

• 
  Nice-to-Have:
  Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions.

• 
  Language:
  Good command of English (equivalent to IELTS 6.5 or above) to work with regional teams.

• 
  Education:
  Bachelor’s degree or equivalent practical experience.

Benefits

• 
  Competitive salary package with performance bonuses based on campaign results.

• 
  Premium healthcare, wellness benefits, and annual leave.

• 
  Opportunity to manage one of the biggest marketing budgets and entertainment brands in Vietnam.

• 
  Dynamic, open, and world-class workspace with clear career progression.

How to Apply

Send your updated resume to
cv-inbox@sunbytes.io

For more details, contact:
Anh Vu (Anna) - Recruitment Consultant
Email:
anh.vu@sunbytes.io
Phone/Zalo: +84 353 147 048