Job Description

THE CONTEXT _________

MAKE UP FOR EVER IS A COLLECTIVE OF MAKEUP ARTISTS CO-CREATING HIGH-PERFORMANCE PRODUCTS AND SERVICES. THROUGH OUR ARTISTRY WE INSPIRE AND EMPOWER PEOPLE TO UNLEASH THEIR PERSONAL EDGE.

Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits. Education and transmission are at the core of the brand’s mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER ACADEMY.

MAKE UP FOR EVER is passionate about diversity and individuality, encouraging everyone to bring out their singularity, claim it and have fun with it. At MAKE UP FOR EVER, we are a team, we are your team and everyone is welcome.

YOUR IMPACT _________

As SEA accelerates launch cadence and campaign complexity across all 7 markets, we are strengthening regional execution leadership.

The Senior Marketing Executive serves as the regional campaign & operations lead, ensuring that strategies defined by the Regional Marketing Manager and Regional Product Manager are executed with precision, discipline and commercial impact.

This role owns execution governance, cross-market coordination, operational risk control and performance reporting while gaining structured exposure to campaign planning, commercial analysis and regional strategy development.

YOUR MISSION_________

REGIONAL CAMPAIGN GOVERNANCE & EXECUTION LEADERSHIP

• Own end-to-end execution tracking across 7 SEA markets
• Enforce timeline discipline and campaign readiness standards
• Translate launch frameworks into actionable market toolkits
• Identify execution gaps and propose corrective actions
• Escalate risks early to Product Manager / Regional Lead

This role is accountable for ensuring that no campaign fails due to execution gaps.

PR OPERATIONS & ACTIVATION CONTROL

• Lead regional PR kit deployment, influencer seeding logistics and campaign activation coordination (priority focus: Thailand)
• Manage vendor sourcing, quotations, production timelines and delivery
• Monitor PR deliverables and support performance recap
• Ensure brand consistency and cost discipline across all PR executions

GWP & CAMPAIGN MECHANICS DEPLOYMENT

• Support development and operational rollout of GWPs aligned to campaign objectives
• Manage vendor negotiations, production milestones and allocation tracking
• Monitor A&P spending for assigned projects and flag budget deviations
• Track conversion impact and recommend optimisation opportunities

REGIONAL PERFORMANCE & COMMERCIAL EXPOSURE

• Consolidate sell-in and sell-out reporting across SEA
• Support post launch recaps and campaign performance diagnostics
• Identify performance patterns, risks and commercial opportunities
• Track competitor visibility, mechanics, price positioning and GWPs (e.g. Sephora and key retailers)
• This role provides analytical exposure in preparation for future product management leadership

SUPPLY RISK & OPERATIONAL CONTROL

• Own SEA weekly Supply Alert governance
• Consolidate OOS risks and launch delays
• Liaise with Supply Chain and markets to mitigate disruption
• Assess supply impact on retailer commitments and campaign ROI

STRATEGIC DEVELOPMENT EXPOSURE

• Participate in launch planning discussions
• Contribute insights to campaign optimisation conversations
• Support preparation of retailer decks and regional business reviews
• Gain structured exposure to assortment and planning discussions

Qualifications

WHAT YOU OFFER

• Diploma or Degree in Marketing, Business or Communications
• 2-3 years of relevant experience in beauty, FMCG, retail marketing or regional coordination roles
• Strong project management and follow-up discipline; comfortable managing multiple markets and timelines
• Detail-oriented with strong Excel / PowerPoint skills (reporting, trackers, consolidation)
• Confident communicator with stakeholders across markets and vendors
• Passion for beauty, brand execution, and campaign delivery in a fast-paced regional environment

Additional Information

WHAT WE OFFER

• Regional exposure across 7 SEA markets, with hands-on involvement in 360° brand campaigns and launches.
• Close mentorship from the SEA Product Manager and strong cross-functional exposure to HQ, PR, Supply and Commercial teams.
• Strong career development runway within MAKE UP FOR EVER and the LVMH Group, with opportunities to grow into regional marketing and brand roles.