Job Description

About CLaaS2SaaS CLaaS2SaaS is a Singapore-headquartered Pan-ASEAN AI Acceleration Platform committed to advancing inclusive digital economy transformation across Southeast Asia. With a growing presence across Singapore, Malaysia, Indonesia, Philippines, Vietnam, Cambodia, Myanmar, Sri Lanka, India, and China, we work closely with higher education institutions, enterprises, SMEs, and governments to accelerate workforce and digital transformation in the AI era. Driven by a Skills-First, Work-Integrated Learning innovation, CLaaS2SaaS combines work-integrated learning with AI-powered adaptive technologies to develop industry-ready digital talent and support lifelong career growth. Our innovative learning ecosystem enables faster and more effective workforce transformation, empowering individuals with practical skills, real-world industry experience, and meaningful career outcomes. At the same time, we support enterprises in adopting intelligent digital solutions and scalable AI-enabled services that enhance productivity, workforce capabilities, and operational efficiency. By connecting education, industry, and technology within a unified ecosystem, CLaaS2SaaS is building a more connected, agile, and AI-powered ASEAN economy for the future. Job Summary As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi-channel digital campaigns across Facebook, Google, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, with a strong focus on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You’ll also be responsible for building and optimizing funnels, automating messages, and using Meta’s conversion API to improve tracking and performance. Key Responsibilities Campaign Management · Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok · Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion · Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency · Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates Influencer & Partnership Marketing · Identify, negotiate, and manage relationships with influencers and content creators · Coordinate campaign deliverables and measure influencer performance and ROI · Collaborate with partners and media networks to expand reach and engagement CRM & Automation · Set up and manage marketing workflows in HubSpot. · Build automated follow-up sequences for leads and customers via email, SMS, and messenger bots · Use lead scoring and segmentation to personalize customer journeys and increase conversion rates Analytics & Optimization · Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations · Generate campaign reports and present performance results to stakeholders · Ensure full-funnel visibility and optimize for every stage from awareness to conversion Creative & Messaging Support · Work closely with content and design teams to craft scroll-stopping creatives and ad copy · Ensure brand consistency across all assets and campaign channels · Optimize messaging for platform-specific behaviors and audience segment Requirements 3–5 years of hands-on experience in a digital marketing agency Strong working knowledge of SEM, SEO, paid ads (Google, Meta, etc.), and performance marketing Someone who is highly seasoned in managing and executing campaigns end-to-end Proven experience handling multiple campaigns and clients simultaneously Data-driven mindset with the ability to analyze performance and optimize accordingly Comfortable working in a fast-paced, deadline-driven environment Strong collaboration and communication skills, especially with cross-functional teams Ability to work independently with minimal supervision