CLaaS2SaaS

Senior Marketing Executive - India

CLaaS2SaaS  •  Remote  •  9 days ago
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AI Success™

Job Description


This is a remote position.


About CLaaS2SaaS
CLaaS2SaaS
is on a mission to bridge the future of work and education across the globe. We design outcome-based learning experiences that empower working adults to gain in-demand digital skills and help businesses build future-ready talent. As we scale our impact, we’re looking for a skilled and results-driven Senior Marketing Executive to take our digital campaigns to the next level.

Job Summary
As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi-channel digital campaigns across Facebook, Google, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, with a strong focus on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You’ll also be responsible for building and optimizing funnels, automating messages, and using Meta’s conversion API to improve tracking and performance.


Key Responsibilities


Campaign Management
· Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok
· Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion
· Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency
· Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates
Influencer & Partnership Marketing
· Identify, negotiate, and manage relationships with influencers and content creators
· Coordinate campaign deliverables and measure influencer performance and ROI
· Collaborate with partners and media networks to expand reach and engagement
CRM & Automation
· Set up and manage marketing workflows in HubSpot.
· Build automated follow-up sequences for leads and customers via email, SMS, and messenger bots
· Use lead scoring and segmentation to personalize customer journeys and increase conversion rates
Analytics & Optimization
· Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations
· Generate campaign reports and present performance results to stakeholders
· Ensure full-funnel visibility and optimize for every stage from awareness to conversion

Creative & Messaging Support
· Work closely with content and design teams to craft scroll-stopping creatives and ad copy
· Ensure brand consistency across all assets and campaign channels
· Optimize messaging for platform-specific behaviors and audience segment


Requirements


  • 3–5 years of hands-on experience in a digital marketing agency

  • Strong working knowledge of
    SEM, SEO, paid ads (Google, Meta, etc.), and performance marketing

  • Someone who is
    highly seasoned in managing and executing campaigns end-to-end

  • Proven experience handling
    multiple campaigns and clients simultaneously

  • Data-driven mindset with the ability to analyze performance and optimize accordingly

  • Comfortable working in a
    fast-paced, deadline-driven environment

  • Strong collaboration and communication skills, especially with cross-functional teams

  • Ability to work independently with minimal supervision
CLaaS2SaaS

About CLaaS2SaaS

CLaaS2SaaS platform connects higher education students, working adults, enterprises, employers, and higher education institutions for digital upskilling, digital career progression, digital transformation, and agile workforce development. Through Competency Learning as a Service (CLaaS), we deliver Competency-based Curriculum, Work-integrated Applied Learning, and Personalized Blended Learning over the cloud, on-demand.

Industry
Education & Training
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
Unknown
Website
educlaas.com
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