Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents.
Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions.
Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand
As part of Intratone’s European growth strategy, we are building a lean and scalable marketing organisation structured around a central hub in London.
The Senior Marketing Executive – Germany is responsible for activating and executing the European go‑to‑market strategy within the German market The role focuses on driving market adoption, delivering local activations, and continuously improving performance through strong market insight.
Working closely with the Product Marketing Manager and the wider European marketing team, this role ensures that centrally defined strategies are executed effectively and generate measurable impact in Germany
Key Responsibilities :
1. Market Activation & Local Execution (Germany)
Execute the European go‑to‑market strategy within the German market
Deploy campaigns, content and activation plans locally
Adapt central assets using the 80/20 model (central frameworks + local optimisation)
Support local marketing initiatives, including events and field activations, as needed
2. Product Adoption & Market Performance
Drive adoption of Intratone solutions across the German market
Identify and address barriers to awareness, onboarding and usage
Ensure local activations support scalable and sustainable adoption
3. Competitive Intelligence & Market Insights
Monitor competitors, market trends and local dynamics
Identify customer expectations, gaps in the offering and challenges to adoption
Structure and share insights with central teams to support continuous improvement
4. Opportunity & Gap Identification
Identify growth opportunities, new use cases and improvement areas
Highlight gaps between market needs and current positioning or offering
Contribute to strengthening product‑market fit and go‑to‑market effectiveness
5. Best Practices Identification & Scaling
Identify high‑performing activations, messages and segments in Germany
Share best practices with the European team to support replication across markets
6. Partner & Ecosystem Activation
Support engagement with installers, distributors and key partners
Contribute to local training sessions, product demonstrations and partner initiatives
Strengthen relationships across the German ecosystem
7. Contribution to the European Marketing Hub
Act as an active member of the European marketing hub
Collaborate closely with:
Product Marketing Manager (strategy & frameworks)
Blueprint market (Netherlands)
UK and other European markets (ROW)
Contribute to cross‑market initiatives and ongoing optimisation of the European model
👤 Profile
🔍 We’re Looking for Someone Who
🎯 Key Competencies
🏢 Working Conditions & Benefits
Fixed salary + performance‑based bonus
Travel allowance
Health benefits package
🧭 Recruitment Process
Initial interview with the HR team based in France
Interview with the Head of International Marketing
Potential meetings with team members
Practical case study or technical assessment
Réf: 64bbd6de-e5f5-4940-9f3a-6bd8ddd89f35
Cogelec, is an entrepreneurial manufacturer with a 20-year pedigree. We were one of the first to launch a fob-based access control system for multi-residential premises and today more than 10 million of its keyfobs are in use in France, making of us one of Europe’s largest players.
Our brand INTRATONE, is the leader in access control system in France for the social housing/private market. We are specialized in wireless door entry system managed remotely and in real-time through a web-based free and secure platform.
