Job Description

The Senior Marketing Executive, Centurion Enablement, Internal Acquisition & Partnership, is responsible for supporting the execution of marketing campaigns that drive new card acquisitions through internal acquisition channels and strategic partnerships. This role manages end-to-end campaign execution, coordinates with cross-functional teams and external partners, develops marketing collateral across multiple customer touchpoints, and ensures all initiatives are delivered on time, within budget, and in compliance with internal policies. The role requires strong marketing experience, strategic thinking and is highly organized, detail-oriented, and thrives in a fast-paced, collaborative environment.

• Support the end-to-end execution of marketing campaigns and acquisition initiatives across internal acquisition channels and strategic partnerships to drive card acquisition.
• Coordinate campaign implementation from planning to launch to post-campaign fulfillment, to ensuring deliverables are completed on time and in accordance with business objectives. Monitor campaign timelines, track project milestones, and proactively manage risks or issues to ensure successful campaign delivery.
• Create and manage marketing materials across various customer touchpoints, including eDMs, direct mail, campaign pages, in-app communications, digital assets, and POSMs, while ensuring brand consistency and compliance with internal guidelines.
• Coordinate with internal stakeholders, creative agencies, merchants, vendors, and strategic partners to ensure seamless execution of marketing campaigns and partnership initiatives.
• Support acquisition processes, including campaign setup and application journeys to facilitate different channels’ usage. Support ad hoc marketing initiatives, process improvement projects.
• Prepare regular marketing reports, campaign performance dashboards, and post-campaign evaluations to communicate results, key learnings, and recommendations for continuous improvement.
• Support budget tracking, invoice processing, and campaign reconciliation to ensure effective management of marketing expenditures.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline
• 3-4 years of experience in acquisition and marketing, in planning and executing marketing campaigns, with strong project management skills.
• Ability to work independently and prioritize work with multi-tasking skills in a fast-paced environment. Highly organized and detail-oriented.
• Ability to operate effectively in a matrixed organization, balancing agility with strong governance and compliance requirements.
• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across cross-functional teams and build strong working relationships
• Experience in data extraction for campaign analysis i.e. SQL, Excel, other data applications