Job Description

We are seeking a creative, data-driven, and tech-savvy Senior Marketing Executive to support the development and execution of loyalty marketing initiatives that drive member acquisition, engagement, and retention. This role will play a key part in enhancing customer loyalty through targeted CRM campaigns, personalized member communications, and strategic partnership programmes.

The ideal candidate possesses a strong blend of marketing communications expertise, CRM analytics mindset, and AI-powered content creation capabilities. You should have proven experience in developing engaging marketing collateral and customer-facing content, with hands-on proficiency in leveraging AI tools to generate and optimize marketing copy, visual assets, videos, and digital content across multiple channels.

The role

· Create engaging marketing materials

· Utilize AI tools to generate, optimize, and scale content, visuals, and videos for loyalty marketing initiatives.

· Support the planning and execution of loyalty programme initiatives and member engagement campaigns, including rewards and promotional activities, to drive membership acquisition, engagement, and retention while enhancing customer experience and supporting business objectives.

· Research, identify, and liaise with potential partners to secure member privileges and offers that align with the company’s brand positioning and customer value proposition.

· Analyze customer data to identify trends and opportunities for program enhancement.

· Collaborate with cross-functional teams to ensure seamless program implementation.

· Monitor campaign performance and prepare reports with actionable insights and recommendations.

· Conduct market research to stay informed on industry trends and competitor programs.

· Work closely with the data team and IT on UX/UI enhancements for the member journey on the app

To succeed in this role :

· Bachelor's degree in Marketing, Business Administration, Communications or related disciplines.

· Minimum 4–6 years of relevant experience in loyalty marketing, CRM, customer engagement, membership programmes, digital marketing, or marketing communications. Experience in developing and executing loyalty campaigns, member engagement initiatives, and partner management programmes is highly preferred.

· Strong capabilities in marketing collateral design, creative development, and copywriting. Hands-on experience with AI-powered marketing and content creation tools such as: Microsoft Copilot, Midjourney, Adobe Firefly, Canva AI, Bytedance, Runway or similar video-generation platforms.

· Experience in e-commerce, using AEM, ACS and Magento are an advantage

· Strong analytical skills with the ability to interpret data and generate insights. Knowledge of Tableau is a plus

· Good command of both written and spoken English and Chinese

· Open-minded, Well-organized, independent, good team player

· Immediately available is preferable