Job Description

• Develop and execute comprehensive marketing plans aligned with the company's annual marketing communication plan and budget.
• Craft and manage multi-channel marketing campaigns, including traditional tactics (in-store promotions, leaflets, signage) and digital strategies (website, social media, email marketing and KOLs).
• Oversee the successful implementation of in-store promotions, ensuring clear communication with store staff, distribution of promotional materials, and proper execution of activities.
• Conduct competitor analysis and consumer research to gain insights and inform marketing strategies.
• Analyze marketing campaign performance using data and metrics to identify successes and areas for improvement.
• Collaborate with franchisors' Marketing Department to adapt national marketing programs for the Cambodian market.
• Partner with the graphic designer and production houses to ensure high-quality marketing materials are delivered within budget.
• Manage media relations to secure positive and frequent media coverage for the company and monitor media placements.
• Maintain comprehensive marketing records, including competitor activity and company marketing expenses.
• Organize and participate in sponsorship activities, attend key events (opening nights, press launches, trade shows), and manage leaflet distribution.
• Work closely with Store Managers and Head of Brands to develop and implement localized marketing programs for individual stores as needed.
• =>Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3-5 years of experience in a marketing role, preferably within the food and beverage industry.
• Proven track record of developing and executing successful marketing campaigns across traditional and digital channels.
• Excellent understanding of consumer behavior and marketing best practices.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Proficient in Microsoft Office Suite and marketing software (e.g., CRM, analytics platforms).
• Fluency in Khmer and English, both written and spoken.Benefits:
• Competitive salary and benefits package
• Opportunity to work in a dynamic and growing industry
• Be part of a passionate and collaborative team
• Make a real impact on the success of a leading food chain brand