Aussie Founders Club

Senior Marketing Executive

Aussie Founders Club  •  Sydney, AU (Hybrid)  •  2 months ago
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Job Description

Please note - this role is on hold for the moment but will be opened up again, so we are leaving the ad open so we don't miss any great candidates who start their search in the meantime!

Open to Australia Wide | Must have Battery or Solar Industry experience to be considered!

RedEarth Energy is scaling.

We design and manufacture integrated battery energy storage systems across residential and commercial and industrial markets. Our technology is modular, smart, and built for real-world deployment. As Australia accelerates toward net zero, we are positioned at the centre of that transition.

We are now hiring a Senior Marketing Executive to define and drive our commercial marketing engine.

This is not a brand-only role.
This is not a big team corporate marketing role.
This is a senior, hands-on position for someone who can set direction and execute.

Why This Role Matters

RedEarth is entering its next stage of growth. We need a senior marketer who can:

• Define our market position in the C&I and channel landscape
• Design and execute clear go-to-market strategies
• Align tightly with sales to drive pipeline and conversion
• Translate complex technical products into sharp, commercial messaging

You will own marketing strategy and personally drive execution in partnership with our Senior Brand Identity Specialist and external agencies.

You will help shape how we show up to distributors, EPCs, resellers, and enterprise customers across Australia.

The Environment

This is a small, senior marketing core.

You will work alongside:
• A Senior Brand Identity Specialist who owns creative and brand
• External partners across SEO, AI search, and PR
• A commercially focused Sales team

We do not have layers of marketing management.
We need someone who is comfortable building while doing.

This role suits someone who has grown in smaller or scaling environments where versatility, ownership, and commercial clarity mattered. It likely will not suit someone coming from a highly segmented, large corporate marketing team.

What You’ll Own:

  • Marketing Strategy & Positioning
    Define segments, personas, messaging frameworks, and value propositions across C&I and channel markets. Ensure strategy is directly aligned to revenue priorities.

  • Go-to-Market Execution
    Lead and execute product launches, market shifts, and campaign activity. Develop sales materials, campaign plans, and partner-facing content that actually gets used.

  • Sales & Channel Alignment
    Work closely with the Head of Sales to strengthen pipeline support, distributor enablement, and enterprise credibility. Marketing must be practical, usable, and commercially grounded.

  • Agency Direction
    Set clear briefs, provide commercial context, and critically review outputs from SEO, AI, and PR partners.

  • Measurement & Refinement
    Focus on effectiveness over activity volume. Improve uptake, clarity, and market response over time.

What We’re Looking For

  • Senior B2B marketing experience

  • Strong channel and C&I exposure

  • Battery or Solar Industry experience

  • Experience marketing technical, industrial, or energy-related products highly regarded

  • Demonstrated ability to set strategy and execute personally

  • Commercially sharp and comfortable working closely with sales

  • Pragmatic, outcome-focused, and hands-on

You’re equally comfortable shaping a positioning framework and rewriting a sales deck yourself.

Why RedEarth

  • Play a meaningful role in Australia’s energy transition

  • Work with innovative, high-performance battery technology

  • Operate in a business that values ownership and initiative

  • Hybrid flexibility with Brisbane preferred

  • Competitive salary, bonus, and long-term opportunity

This is a role for someone who wants impact, not just oversight.

If you are a senior marketer who enjoys defining markets, aligning with sales, and building something meaningful in clean energy, we would love to talk.

Aussie Founders Club

About Aussie Founders Club

We are building a dynamic and vibrant community dedicated to fostering growth, innovation, and collaboration within the Australian technology start-up landscape. From Sydney's bustling tech hubs to Perth's emerging digital communities, we bring together the brightest minds, ground-breaking ideas, and pioneering enterprises from across the nation.

Our Vision:

To create an inclusive and supportive environment where tech start-ups of all sizes and stages can flourish. We believe in the power of community and collaboration to drive innovation, and we are committed to being the leading voice and hub for tech start-ups in Australia.

Join Us:

Whether you're a budding entrepreneur, a seasoned tech veteran, or an enthusiast keen on the latest in tech innovation, Australia's Tech Start-Up Ecosystem is for you!

Check out our website for the various platforms we run on!

#founders

Industry
Unknown
Company Size
1-10 employees
Headquarters
Melbourne, AU
Year Founded
2023
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