Pathfindr

Senior Marketing Executive

Pathfindr  •  Sydney, AU (Hybrid)  •  2 months ago
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Job Description

Please note - this role is on hold for the moment but will be opened up again, so we are leaving the ad open so we don't miss any great candidates who start their search in the meantime!

Open to Australia Wide | Must have Battery or Solar Industry experience to be considered!

RedEarth Energy is scaling.

We design and manufacture integrated battery energy storage systems across residential and commercial and industrial markets. Our technology is modular, smart, and built for real-world deployment. As Australia accelerates toward net zero, we are positioned at the centre of that transition.

We are now hiring a Senior Marketing Executive to define and drive our commercial marketing engine.

This is not a brand-only role.
This is not a big team corporate marketing role.
This is a senior, hands-on position for someone who can set direction and execute.

Why This Role Matters

RedEarth is entering its next stage of growth. We need a senior marketer who can:

• Define our market position in the C&I and channel landscape
• Design and execute clear go-to-market strategies
• Align tightly with sales to drive pipeline and conversion
• Translate complex technical products into sharp, commercial messaging

You will own marketing strategy and personally drive execution in partnership with our Senior Brand Identity Specialist and external agencies.

You will help shape how we show up to distributors, EPCs, resellers, and enterprise customers across Australia.

The Environment

This is a small, senior marketing core.

You will work alongside:
• A Senior Brand Identity Specialist who owns creative and brand
• External partners across SEO, AI search, and PR
• A commercially focused Sales team

We do not have layers of marketing management.
We need someone who is comfortable building while doing.

This role suits someone who has grown in smaller or scaling environments where versatility, ownership, and commercial clarity mattered. It likely will not suit someone coming from a highly segmented, large corporate marketing team.

What You’ll Own:

  • Marketing Strategy & Positioning
    Define segments, personas, messaging frameworks, and value propositions across C&I and channel markets. Ensure strategy is directly aligned to revenue priorities.

  • Go-to-Market Execution
    Lead and execute product launches, market shifts, and campaign activity. Develop sales materials, campaign plans, and partner-facing content that actually gets used.

  • Sales & Channel Alignment
    Work closely with the Head of Sales to strengthen pipeline support, distributor enablement, and enterprise credibility. Marketing must be practical, usable, and commercially grounded.

  • Agency Direction
    Set clear briefs, provide commercial context, and critically review outputs from SEO, AI, and PR partners.

  • Measurement & Refinement
    Focus on effectiveness over activity volume. Improve uptake, clarity, and market response over time.

What We’re Looking For

  • Senior B2B marketing experience

  • Strong channel and C&I exposure

  • Battery or Solar Industry experience

  • Experience marketing technical, industrial, or energy-related products highly regarded

  • Demonstrated ability to set strategy and execute personally

  • Commercially sharp and comfortable working closely with sales

  • Pragmatic, outcome-focused, and hands-on

You’re equally comfortable shaping a positioning framework and rewriting a sales deck yourself.

Why RedEarth

  • Play a meaningful role in Australia’s energy transition

  • Work with innovative, high-performance battery technology

  • Operate in a business that values ownership and initiative

  • Hybrid flexibility with Brisbane preferred

  • Competitive salary, bonus, and long-term opportunity

This is a role for someone who wants impact, not just oversight.

If you are a senior marketer who enjoys defining markets, aligning with sales, and building something meaningful in clean energy, we would love to talk.

Pathfindr

About Pathfindr

AFR BOSS MOST INNOVATIVE COMPANY 2024 + 2025

Pathfindr helps you run a better business using AI.

We're on a mission to help clients improve their business using AI today and prepare for tomorrow by empowering their teams to stay at the forefront of innovation.

What We Do

We specialise in AI employee enablement services, designed to enhance productivity, creativity, and efficiency in the workplace. Some areas where we can help include:

1. Strategising your approach to integrating AI into your business

2. Implementing and experimenting with real-world solutions to ensure they are creating the value you need

3. Scaling adoption of an existing AI solution by providing enablement training and ongoing support to your team

What We're About

We are passionate about helping our clients achieve their goals, and realise the promise of AI-generated value in their organisations. They are the reason we love to work in AI, and we want to make sure they - and, most importantly, their people - are at the forefront of today's rapidly changing technology landscape.

Join Us on This Journey

We invite you to be a part of this exciting adventure. Whether you're a business looking to leverage AI for employee enablement or an enthusiast eager to learn more about our services, we welcome you to connect with us.

Let's explore how Pathfindr AI can transform your workplace!

Industry
IT & Software
Company Size
11-50 employees
Headquarters
Melbourne, AU
Year Founded
2024
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