Job Description

The Senior Marketing Director is accountable for driving sustainable growth and expansion of General Industrial sales, profitability, and product portfolio across the EMEAI region. The role provides strategic marketing leadership, ensuring strong alignment between regional execution and global GI and segment strategies, while accelerating value creation, portfolio optimization, and commercial effectiveness.

Strategic Leadership & Operating Planning

• Develop and execute the long‑term strategic marketing plan for General Industrial in EMEAI, in close alignment with the Global Marketing organization and Segment Leadership.

• Own and lead the GI EMEAI five‑year strategic planning and annual Operating Planning process.

• Translate global strategy into clear regional priorities, ensuring disciplined execution and measurable business impact.

Financial Performance & Portfolio Management

• Deliver established financial objectives, with a strong focus on margin improvement through strategic pricing management, cost‑saving initiatives, and portfolio optimization.

• Lead product management initiatives aimed at reducing complexity across Powder and Liquid portfolios while maximizing profitability and market relevance.

• Develop and implement value proposition plans for key technologies and strategic segments, partnering with Global Segment Leadership to advance focused market propositions.

New Product & Innovation Enablement

• Identify and prioritize new product opportunities that address evolving market needs, executing through the Stage‑Gate development process.

• Support new product development, launch readiness, and specification development in close collaboration with Sales, Technical, and R&D teams.

• Ensure regional market insights are effectively translated into innovation and portfolio decisions

• Lead the Stage-Gate process for GI EMEAI, ensuring an efficient and effective process, clear roles and responsibilities, and timely project execution.

Commercial Enablement & Go‑to‑Market Execution

• Support the GI Sales organization through development of sales tools, strategic pricing guidance, and collaborative selling approaches.

• Lead a team of segment managers responsible for executing the marketing plan across the region, while ensuring high-impact activation support for the sales team, driving new business execution to exceed budget targets.

• Lead the regional Marketing Communications strategy to enable effective sales execution through high‑impact tools, collateral, campaigns, and events.

• Drive integrated media planning and digital marketing strategies for EMEAI, fully aligned with global direction.

Cross‑Functional Collaboration

• Foster strong, cooperative relationships with Technical, Sales, Segment Leadership, Manufacturing, and Supply Chain to ensure end‑to‑end alignment.

• Actively remove internal barriers that limit speed, effectiveness, or execution against priorities.

Market Intelligence & Competitive Positioning

• Monitor competitive activity and market dynamics, providing timely intelligence, insights, and positioning guidance to support commercial decision‑making.

• Track, analyze, and report industry‑based performance, trends, and marketing activities.

Marketing Excellence & External Engagement

• Champion a culture of Marketing Excellence across the GI business unit, driving best‑practice adoption and continuous improvement.

• Actively represent the business within relevant industry associations and external forums, reinforcing Sherwin‑Williams’ market presence and thought leadership.

1. FORMAL EDUCATION:

1. Required:

• Chemical Engineering or Chemistry Degree or other relevant technical degrees

2. Preferred:

• MBA

2. KNOWLEDGE & EXPERIENCE:

1. Required:

• 5-10 years marketing experience with proven success in developing and executing on business strategies

• Proven Marketing and Sales experience and demonstrated success in world-class industrial/B2B.

• Demonstrated success in leading a culturally diversified organization.

• Technical acumen to learn materials technology to further drive value by differentiated material performance in the various applications.

• Excellent team-building skills, organizational abilities, critical thinking skills, and people management and communication skills

• Advanced PC skills/Microsoft Office applications and other applicable applications.

• Influencing executive management

• Demonstrated strong collaboration skills

• Excellent communication and organization skills

• Strong decision making, business judgment and follow-through skills

• Flexibility and adaptability to change

2. Preferred:

• 5-10 years of Sales experience

3. TRAVEL REQUIREMENTS:

Willingness to travel more than 50% of the time

#LI-JS1

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.

Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.