Job Description

Senior Marketing Coordinator

• Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
• Clerk Grade 7/8 position with a salary range $116,981 - $129,492 per annum plus superannuation
• 1x ongoing role and 1x temporary role (up to 8 October 2027) located in The Rocks, Sydney

About the role

The Senior Marketing Coordinator supports the delivery of strategic marketing activities that promote NSW destinations, experiences and major events. Working as part of the Event Marketing team, you will coordinate marketing programs and integrated campaigns across multiple channels, manage production workflows, support the delivery of creative assets and content, and ensure campaigns align with brand requirements and organisational priorities. You will also support the delivery of event marketing programs by coordinating marketing activities, managing approvals and working with event partners to maximise the impact of marketing initiatives.

You will work closely with internal teams, event partners, government and industry stakeholders, and creative and media agencies to coordinate marketing projects and campaign delivery and meet contractual obligations. The role involves managing approvals, evaluating campaign performance and preparing insights to support continuous improvement. You will build strong relationships with stakeholders to ensure effective communication, smooth delivery and successful marketing outcomes that support the growth of the NSW visitor economy.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

See destinationnsw.com.au for further details.

About You

You bring relevant experience in event marketing, sponsorship, tourism or a related environment, with the ability to coordinate campaigns, promotional activity and marketing activations, and work effectively with a range of stakeholders. You will bring experience working with media and creative agencies, briefing marketing assets, coordinating paid media activity across a range of channels and monitoring performance to ensure campaigns are delivered on time, within budget and to a high standard.

You are organised, detail-focused and able to manage competing priorities in a fast-paced environment while maintaining quality outcomes. You build strong working relationships with internal teams, event partners, suppliers and agencies, and are confident coordinating approvals, resolving issues and keeping projects moving. You have strong communication skills and can work collaboratively to deliver marketing activities, manage timelines and ensure campaign outputs meet objectives and quality standards.

To learn more about the role, please click here to download the role description

How to Apply

Your application must include:

• an up-to-date resume (maximum 5 pages)
• and a cover letter (maximum 1 page) that details your capabilities and experience in relation to the above role.

Applications must be submitted via our recruitment portal; applications will not be accepted by email.

Closing Date Monday 24 August 2026 [11:59PM]

Contact For any questions related to the role please contact Mel Lynch, Associate Director Strategy & Campaigns via melissa.lynch@dnsw.com.au

For any questions about the recruitment process or to discuss reasonable adjustments please contact Sally McRae, Talent Acquisition Partner via recruitment@dciths.nsw.gov.au

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.