Job Description

Contract type: 12 months FTC

Location: Edinburgh

Working style: Hybrid 50% home/office based

To help us manage applications effectively, we reserve the right to close this vacancy early once we have received a high number of applications or identified enough suitable candidates for the next stage of the process. We encourage you to apply as early as you can.

We’re looking for an experienced marketing professional to join our Employer Marketing team at Royal London and lead the development and delivery of market-leading communications for employers. Your work will support our wider Brand and Marketing strategy, with a particular focus on attracting and acquiring new business.

In this role, you’ll create high-quality, innovative and relevant communications that engage, inspire and inform our target audiences. Leading cross-functional campaign teams, you’ll bring together internal colleagues and external partners to deliver marketing activity efficiently and effectively.

Championing the audience perspective throughout every stage of the marketing funnel, you’ll use data and insight to shape messaging and set clear campaign objectives. The role also involves monitoring performance, adapting activity where needed, reporting progress to the Marketing Manager and other senior stakeholders, and taking responsibility for campaign budgets.

About the role

• Develop compelling campaigns to create meaningful impact with employers. Identify the most effective media and communication channels across full marketing mix
• Day-to-day responsibility for campaigns and initiatives including delivery planning, resource alignment and budget responsibility
• Manage, plan and deliver key projects within agreed timescales including working with third party agencies on creative development and performance reporting
• Set clear campaign objectives and measures that align with commercial targets. Use data and insights to continuously test, learn and optimise marketing activity
• Lead cross-functional teams to deliver best in class marketing to chosen audience groups driving forward new and innovative ideas
• Collaborate with stakeholders across the Brand and Marketing function, other parts of the business and external agencies
• Create communications across many different areas including organising external events, trade media advertising, social media and writing award submissions

About you

• Experience of planning and running large integrated marketing campaigns, including effectively managing budget and risks
• Excellent understanding of marketing communication tools and techniques, including paid media
• Experience of working in the financial services industry. Understand the legislative framework including propositions and distribution models.
• Experience of developing communications to support workplace pensions desirable, but not essential
• Proven track record of effective stakeholder management
• Excellent project management and communication skills
• Strong understanding of how to apply brand and language guidelines

About Royal London

We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.