Job Description

Senior Marketing Analyst

Department: Analytics Department

Employment Type: Full Time

Location: Indonesia

We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels. You will provide the quantitative evidence required to optimize marketing investment planning. This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory. You will collaborate closely with the marketing team: design & analyze tests and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global acquisition strategy.

Key Responsibilities

Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
Build automated tools to improve channel efficiency, user acquisition
Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
Provide actionable recommendations to optimize buying & channels incrementality
Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Skills, Knowledge and Expertise

3+ years of experience in marketing, product or growth analytics roles
Strong understanding of performance channels & user acquisition
Strong SQL skills
Python or R for statistical modeling, cluster analysis, and data manipulation
Hands-on experience with BI tools (Tableau, Looker, etc.)
Solid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling
Ability to communicate complex findings in a clear, business-friendly way

Why join us

Help us challenge injustice by creating fair choices for millions of people across 48 countries
Develop your professional skills with access to mentoring, career consulting, and learning programs
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
Work alongside people who take initiative, speak openly, and challenge themselves to grow
Improve your language skills through co-financed courses and internal speaking clubs

Final benefits may vary depending on the location.

About inDrive

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.

For more information visit www.inDrive.com

Industry

IT & Software

Company Size

10,000+ employees

Headquarters

Mountain View, California

Year Founded

Unknown

Website

indrive.com

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