Kia ora!
Marketing at Air New Zealand is evolving, and we're looking for a Senior Marketing Acquisition Specialist to join us on a 12-month fixed term contract. Our vision is to be world-leading in creating sustainable customer value through intelligent human connection.
Our Marketing Acquisition teams are focused on helping customers discover, consider and choose Air New Zealand. We balance short-term revenue opportunities with longer-term demand creation and customer preference by identifying who we are trying to reach, what matters to them, where we should show up, and how we know our activity is working. From strategic thinking to omni-channel delivery, you’ll work within cross-functional squads to create marketing that earns attention and delivers results.
And because the marketing landscape doesn’t exactly sit still, you’ll help us experiment, learn and find better ways to connect with customers - including making thoughtful use of emerging channels, technology and AI.
You’ll bring significant experience in acquisition, digital marketing, or a related discipline, along with a strong understanding of audiences, propositions, channels and customer journeys. You’ll know how to balance customer needs with commercial opportunities and make considered decisions about where marketing can have the greatest impact.
Curiosity is valued. You'll be comfortable interpreting performance and customer insights, asking good questions of the data, measuring impact and using evidence and experimentation.
You’ll be someone who can build credibility and influence across a cross-functional environment. You can make sense of complexity, tell a clear strategic story, challenge constructively and bring others with you.
Experience in the below would be advantageous but not essential:
Why Air New Zealand?
Marketing an airline is full of interesting challenges. With millions of customers at home and across the globe, you’ll get to see the visible impact of your work. Join a marketing community that’s bringing customer insight, creativity, data and technology together in new ways - helping shape the next chapter of one of Aotearoa’s most loved brands.
Applications close Monday 19th October 2026.
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
Kia Ora, Ni Hao, Gidday, konnichiwa, Talofa, Bula, Hello and Welcome to Air New Zealand, your journey starts here.
Air New Zealand is one of the world's leading airlines, known around the world, not just for our name and our innovation but also for our reputation. We are recognised as "New Zealand's Most Reputable Organisation" for our strong leadership, customer service orientation, innovation, brand, corporate values, and our role as a strong ambassador for New Zealand. Each year we make sure our passengers who fly to, from and within New Zealand enjoy our uniquely Kiwi way of doing things.
At Air New Zealand, we are all about people. Ambitious, helpful, proud, down-to-earth, caring people, who look after the needs of more than 13 million people every year. We look at ways of making the experience better for our customers and allowing people to experience our New Zealand.
Our people drive us to be among the world's best, frequently winning awards in all aspects of our operations, testament to the Air New Zealanders living this culture daily, in the way they deliver customer experience. Whilst it's led from the top, it is delivered by thousands of people, constantly doing things that make a big difference!
