Job Description

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Senior Market Research Analyst position exists to assist the Research & Insights team in developing an empirical understanding of our audiences—their attitudes, behaviors, needs, and interests—to inform strategic decision-making. This is accomplished through performing primary research (qualitative and quantitative), secondary research, and databased analyses that support various internal ministry clients, as well as larger ministry-wide strategic objectives. This position will interact closely with other Research team members to ensure research projects meet client/stakeholder objectives and are completed on time, accurately, and with excellence. As a leadership role within the Research team, the Senior Market Research Analyst position will help coach junior Analysts in the discipline of market research and will have visibility across the ministry.

Essential Duties/Responsibilities:

• Under the authority of the Research & Insights Director, performs the following essential elements of market research: client/stakeholder communication, research design, timeline and budget development, project management, sample design, questionnaire design, questionnaire programming, development of moderator guides and other qualitative research materials, oversight of data collection and data processing, primary data analysis, secondary data analysis, conclusions and recommendations, report preparation, and presentation to clients/ stakeholders

• Works collaboratively with fellow Research team members, internal clients/stakeholders, internal partner teams, and external vendors

• Is responsible for project management of all projects assigned, ensuring they are completed on time, within budget, accurately, and with excellence

• Defines/clarifies research objectives with clients/stakeholders. Develops the optimal research plan/methodology to achieve those objectives

• Designs and executes the optimal sampling plan to meet the research objectives (including sample source, respondent criteria, sample size, and quotas)

• Designs the questionnaires, moderator guides, or other research instruments to meet the research objectives. For quantitative surveys, develops and implements a solid codebook (field names, codes, etc.)

• Programs questionnaires and other research instruments into Research team apps

• Ensures quality control during data collection / data processing. Compiles collected data into clean, accurate datasets. Employs data weighting where needed

• Performs descriptive and inferential statistical analyses and data modeling as appropriate to the research objectives. Ensures that all data cleaning, data transformation, and analysis steps are documented and executed through syntax/scripts

• Moderates focus groups (in-person and online) and conducts in-depth interviews [IDIs] (in-person and online) as needed. Moderates market research online communities [MROCs] as needed

• Performs secondary data analysis on market trends related to target audiences

• Produces clear, concise, accurate, and user-friendly reports of research findings—including executive summaries, key findings, and implications for internal ministry clients and Focus on the Family as a whole

• Presents research findings to clients/stakeholders and their teams, senior management, and other internal audiences as needed

• Reviews work of junior analysts on the Research team to ensure quality and accuracy of Research team output. Helps coach/train/mentor junior analysts

• Evaluates, selects, and manages research vendors

• Consults with and provides guidance to other departments/teams and senior management on research methodology, analysis, and application of results

Other Duties/Responsibilities:

• Performs other duties as assigned

Managerial Breadth/Scope of Job:

• Helps supervise & train other Market Research Analysts

Working Environment/Physical Requirements:

• Office environment

JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family’s ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Demonstrated professional demeanor

• Strong curiosity or inquisitiveness regarding human behavior and motivations

• Desire to apply research findings to organizational/market opportunities

• Friendly and accommodating to others

• Willing to take on responsibilities and challenges

• Reliable, responsible, and dependable in fulfilling obligations

• Self-starter; Quick learner; Team player

Knowledge/Experience:

• Bachelor's Degree in Business, Marketing, Data Science, Statistics, or Social
Science (psychology, sociology, etc.); graduate studies or graduate degree a plus

• 5-7 years of experience in marketing research or analytics required

• 3-5 years of project management experience required

• Experience in quantitative sample design, survey design, and analysis required

• Experience in qualitative research design, execution, and analysis required

• Experience moderating focus groups or conducting IDIs preferred

• Proficient with descriptive and inferential statistics—e.g., central tendency, dispersion, variance, margin of error, significance testing, correlations

• Knowledge of advanced statistics a plus—e.g., Factor, Cluster, Discriminant, Logistic Regression, SEM

• Proficient in SPSS, SAS, R, Python, or similar software/languages for statistical analysis

• Experience with survey software or research platforms (e.g., Qualtrics, Alchemer, Survey Monkey, Recollective)

• Experience communicating research findings to different audiences/levels

• Experience contracting and/or working with research vendors

• Experience training, coaching, or mentoring employees

• Proficient with Microsoft Office (Excel, PowerPoint, Word, Outlook, and Teams)

Skills, Abilities, and Special Talents/Gifts:

• Excellent written and oral communication skills

• Excellent reading comprehension skills

• Excellent numerical comprehension skills (numbers, charts, tables)

• Excellent quantitative and qualitative analysis skills

• Excellent report-writing and presentation skills

• Excellent time management skills

• Excellent active listening skills

• Excellent interpersonal skills; high emotional intelligence.

• Ability to engage with and influence clients in all levels of the organization.

• Ability to work in a close, highly collaborative team environment

• Ability to accept and adapt to feedback from others

• Ability to work independently and take initiative

• Ability to understand client needs (both stated and implied)

• Attention to detail, while also being able to see the “big picture”

• Demonstrated analytical and problem-solving skills

• Demonstrates decision-making skills in considering the relative costs and benefits of potential actions to choose the most appropriate one

• Ability to communicate research results into actionable information that addresses business problems with appropriate application of research findings

• Strong Microsoft Office skills: Excel, PowerPoint, and Word.

• Strong statistical software skills (e.g., SPSS, SAS, R, Python)

• Ability to develop clear, concise reports, charts, and graphs which communicate information and analysis effectively (including to non-numbers people)

• Ability to teach/coach/mentor colleagues

Stewardship Requirements:

• Adheres to FOF principles of stewardship by using time and available resources efficiently

Pay Range: $72,904 to $87,153

Application Materials Required: Cover Letter, Resume/CV
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:
• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:
• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:
• Priority will be given to applications submitted by July 25, 2026 However, this posting will remain open until filled.
• The potential employee start date is August 3, 2026

Posting date: June 25, 2026
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.