The Senior Market Manager initiates, develops, leads and manages marketing strategies, positioning, initiatives and programs in support of company objectives.
Develops and drives the highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives
Identifies business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance
Serves as program owner, accountable for development, design, and execution, and ensures that processes and systems align with strategy
Collaborates with market managers and the communications team to ensure program positioning and promotion are aligned and effective; often directly manages agency resources and consulting engagements. That is, marshaling the appropriate resources required to achieve success
Works closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives
Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities
Identify segment expectations, behaviors, and attitudes, and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive
Establish goals and set targets to measure the success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
Six years of marketing experience, preferably customer-focused experience with a specific market segment. Health care or eye care background a plus.
Experience with program management and leadership skills, including the ability to recommend strategic direction and influence change
Advanced understanding of marketing concepts, theories, and practices
Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
Superior analytical and problem-solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties.
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here
Salary Ranges: $84,000.00 - $141,750.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran statusWe maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
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We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
At VSP Vision, we activate the full power of care by consciously reinvesting in greater vision, health, and opportunities for all. Our mission is to help people see every possibility—and we do that through our strategic business pillars that work together to connect nearly 90 million patients to network doctors in a variety of settings across the globe. When you become a VSPeep, you join a group of thinkers, doers, adventurers, risk-takers, and boundary pushers who think outside the peripheral to develop products, programs, and services that help create a world where everyone can bring their best vision to life.
The VSP Values are: We care, We trust, We empower diversity, and We are one team. Join the power of our purpose and check out job opportunities with VSP and its strategic businesses, including: VSP Vision Care, Marchon Eyewear, Altair Eyewear, VSP Optics, Eyefinity EHR, VSP Retail, VSP Ventures, and Eyes of Hope (our charitable giving platform).
