The role holder will provide insight and intelligence to support Marketing and other internal stakeholders across the University. The role is designed to help the University strategically position product portfolio and pricing within a competitive sector landscape. This role will also lead and coordinate the development of market and customer insights, identifying key opportunities across segmented audience groups and informing campaigns and interventions. The role will support the University in understanding its positioning relative to competitors and ensure we are prepared to leverage significant shifts in market dynamics, maintaining a strong competitive advantage in an evolving environment.
Further information is available in the job description.
You will be based within UK Marketing and Student Recruitment, working as part of a collaborative and fast-paced team that plays a central role in shaping Northumbria's positioning and growth in a competitive higher education sector. The team works closely with colleagues across Marketing, as well as with academic and professional services colleagues across the University's Faculties, to ensure decisions are grounded in robust insight and evidence.
Within Marketing we deliver a range of services including brand and campaign development, digital marketing, market and competitor insight, student recruitment and admissions, events and open days, and content and communications.
To be successful in the role you will have:
Further information is available in the person specification.
If you would like an informal discussion about the role, please contact Laura Jobling (UK Student Recruitment and Access Manager) l.jobling@northumbria.ac.uk
To apply for this vacancy please click 'Apply Now'. Your application should include a covering letter and a CV.
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