Job Description

We bring People and Technology together to change things for the better.

Etteplan is an international service company engaged in the development and delivery of innovative, technology- and data-driven solutions, as well as industrial digitalization, automation, analytics, and maintenance technology. in Technical Communication & Information Management. Our INFO solution transforms technical documentation from a cost center into a strategic asset, enabling companies to reduce recurring operating costs, accelerate product releases, and improve customer satisfaction through structured, scalable, and AI-empowered information.

To accelerate our growth in Technical Communication and Data Solutions, we are looking for a results-driven Senior Manager Strategic Sales (m/w/d) to drive new customer acquisition and expand strategic partnerships with global industrial companies. The preferred location will be in Germany.

In this role you will:

• Acquire new large-scale INFO customers in key industries such as automotive, aerospace & defense, energy, manufacturing, and material handling
• Lead the complete sales cycle from qualification and workshops to business case, proposal, negotiation, and closure
• Position Etteplan INFO as the preferred partner for structured, efficient, and AI‑supported technical information
• Build and maintain a strong pipeline with accurate forecasting and drive growth through value‑based selling
• Identify and manage outsourcing or business transfer opportunities, guiding customers through their transformation
• Ensure smooth internal alignment, seamless handover to delivery teams, and long‑term customer satisfaction
• Address high‑value customer challenges and advise on documentation, information management, CCMS/DITA, spare parts data, and industrial AI
• Willingness to travel within Europe to Etteplan sites and customer locations

Your Profile:

• 5+ years of B2B solution sales experience, ideally in managed services, outsourcing, information management, digital transformation, or industrial services, with a proven track record of closing large enterprise deals
• Strong conceptual understanding of technical documentation, structured content, metadata, taxonomy, CCMS, or related technologies — or a strong willingness to learn
• Experience engaging with operations, engineering, service/aftermarket, and IT stakeholders
• Excellent consultative selling, communication, and negotiation skills, with the ability to clearly articulate complex technical and business value
• High business acumen, able to challenge customer assumptions and sell AI‑enhanced services and long-term managed service contracts
• Fluent in English & fluent in German; additional languages are advantageous
• Entrepreneurial, proactive, and self-driven, with the ability to build strong relationships up to C‑level
• Structured and analytical mindset, capable of energizing teams and working effectively across functions in an international matrix environment