Job Description

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with Small Business representing the largest customer segment and a continued area of strategic investment and growth.

The Small Business Marketing Team is responsible for acquisition and customer engagement marketing across Small Business Charge Cards, Proprietary Lending, Co-Brand Card products, and Small Business Banking solutions.

How Will You Make an Impact in This Role?

The Senior Manager, Spend Engagement Marketing is a critical leadership role responsible for establishing and executing the engagement strategy for key spend-enabling products and features, including No Preset Spending Limit (NPSL), Spend Capacity, AutoPay, and other financial management solutions. This highly visible role requires a strategic marketer who can identify customer and business opportunities, navigate ambiguity, develop measurement frameworks, and influence cross-functional stakeholders to drive meaningful business outcomes.

The successful candidate will serve as the voice of the customer while partnering closely with Product, Risk, Analytics, and Marketing teams to shape customer engagement strategies, uncover growth opportunities, and deliver scalable solutions that drive incremental spend and customer value.

• Own the end-to-end Spend Engagement strategy across key spend-enabling products and features, identifying customer needs, friction points, and growth opportunities to drive engagement and incremental spend.
• Evaluate customer journeys and market opportunities to identify white-space opportunities and strategic initiatives that improve customer experience and business performance.
• Develop and execute customer engagement strategies across the lifecycle, leveraging data, customer insights, and business objectives to drive measurable outcomes.
• Lead a robust test-and-learn agenda focused on optimizing targeting, messaging, channel strategy, and customer experiences to improve engagement and spend behaviors.
• Design and implement measurement frameworks for new and existing initiatives, establishing KPIs, success metrics, testing methodologies, and reporting structures that connect marketing activity to business results.
• Partner closely with Analytics and Risk teams to translate data into actionable insights, assess performance, and identify opportunities for optimization and growth.
• Collaborate with Product, Risk, and Analytics partners to size opportunities, prioritize investments, and develop customer-centric solutions that align with enterprise objectives.
• Develop and deploy innovative customer communications that drive awareness, engagement, and action across channels including Email, MYCA, Mobile, and emerging digital experiences.
• Partner with Marketing Strategy & Planning to identify research needs, customer insights opportunities, and next-generation value propositions and claims.
• Balance multiple priorities and competing business needs while aligning recommendations and resource allocation to broader enterprise goals and strategic priorities.
• Prepare and deliver executive-ready recommendations, business cases, and performance updates to senior leadership, clearly articulating strategic rationale, business impact, and future opportunities.
• Lead and develop one direct report while fostering a collaborative, inclusive, and growth-oriented team culture.

Minimum Qualifications

• Experience in marketing, customer engagement, product marketing, strategy, consulting, analytics, or related disciplines.
• Demonstrated experience developing and executing customer engagement, growth, or lifecycle strategies that drive measurable business outcomes.
• Strong strategic thinking and problem-solving skills, with the ability to structure ambiguous business challenges, evaluate alternatives, and develop practical solutions.
• Experience identifying customer journey opportunities, market gaps, or operational inefficiencies and translating insights into scalable business strategies.
• Proven ability to build measurement frameworks, define KPIs, and leverage data and analytics to evaluate performance and inform decision-making.
• Experience managing complex initiatives involving multiple stakeholders, competing priorities, and evolving business needs.
• Strong communication and storytelling skills, including experience presenting recommendations, strategies, and results to senior leaders.
• Demonstrated ability to influence cross-functional partners and drive alignment across Product, Marketing, Analytics, Risk, and other stakeholder groups.
• Passion for understanding customer needs and delivering customer-centric solutions that create business value.

Preferred Qualifications

• Experience in financial services, payments, lending, banking, or customer lifecycle marketing.
• Experience developing strategic marketing initiatives in environments with significant ambiguity and evolving business priorities.
• Demonstrated ability to balance long-term strategic planning with near-term execution and business results.
• Experience leading teams and developing talent.
• Strong business acumen with the ability to connect customer behavior, marketing performance, and financial outcomes.
• Track record of identifying innovative opportunities, influencing leadership decisions, and driving meaningful organizational change.
• Growth mindset, intellectual curiosity, and a passion for continuous improvement and innovation.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.