TheSeniorManager, Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR,LATAM OUand leads consumer research forLatinAmericaOperating Unit (LATAM OU)SparklingCategory, deliveringfront‑end,consumer‑centricinsights to drive a prioritized innovation pipeline across Product, Packaging, and Equipment forright‑first‑time,high‑impactoutcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.

This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plansandcomprehensiveresearchfor theLATAMOUSparkling Categorywhilstcollaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within theLATAMandinnovation centers to deliverpresent-forward and future-back researchstrategies, that drive exceptional consumer experiencesin alignment with consumer trends and our business strategieswhilst deliveringenterprisebusiness growth.

Function Related Activities / Key Responsibilities

• TCDRleadsfortheLATAM OUSparkling Categoryaccountable for end-to-end delivery of research projects and initiatives, including robust cross-functional stakeholder engagement, governance, and alignment. Drives global TCDR community initiatives while standardizing and embedding best practices across markets and categories

• Strategic businesspartnershapingand influencing the innovation pipeline for theLATAMOUSparkling Categoryandthebroaderglobal TCDRcommunity Alignsdiversecross-functionalteams (SRA, HI, Marketing, GDI, ITS, Strategy) to embeda consumer-first mindset andleveragedeep businessunderstanding to drive impactful, insight-led decisions.

• Owns and leads critical innovation research initiativesas astrategic, empoweringconsumer-centric, technical business partner, driving end-to-endTCDRresearch excellence with a “right-first time” mindset, and influencing decisions to deliver strong, measurable business outcomes.

• Translate business needs intoan actionablesensory and consumer research plans Build andleadend-to-endconsumerresearch learning plans, withappropriatefutureforwardconsumer and sensory approaches and methodologies,utilizingdigital capabilities, grounded in sound data & insights, to enable effective business decisions.

• Demonstrates deep functionalexpertiseacross TCDR disciplines, including sensory science, human behavioral science, consumer research, and advanced statistical and data science methodologies and sophisticated modeling techniques (e.g., AI, ML, LLMs, PLS regression)leveragingAI capability.

• Evidencerigorous statistical methodologies and advanced analytical techniquesto design studies, analyze data, and interpret results with precision; synthesizes findings into robust, evidence-based conclusions and delivers clear, actionable technical and business recommendations to inform decision-making.

• Delivers data-driven strategic recommendations to inform business solutions, leveraging deep technical consumer research expertise and a strong understanding of the business and competitive landscape; defines insight-led solutions grounded in consumer needs, proactively identifies and mitigates technical risks, and communicates with clarity through compelling, data-driven storytelling to influence stakeholders and drive confident decision-making.

• Actively contributes to the GDI Global TCDR community, partnering on research-on-research initiatives to advance methodologies and strengthen functional capabilities.

• Champions external orientation and innovation,identifying, developing, and adopting new, agile research methodologies and data science approaches in collaboration with the Global TCDR Capabilities team, and scaling relevant solutions within the OU.

• Drivecontinuous improvement and innovation in TCDR practices , evolving best practices and methodologies while proactively exploring and implementingcutting-edge, AI-enabled tools to solve complex challenges and deliver competitiveadvantage

• Sparkling Categoryknowledge and understanding, with a trained palette for sensoryevaluation thereof

Data Analytics & Synthesis

• Perform advanced statistical analysis for sensory & consumer research, to include interpretation of research data outcomes, and application ofappropriate methods(e.g., ANOVA, parametric/non‑parametric, modeling), adoptingappropriate riskmanagement.

• Proficient usage of Statistical software and tools such as JMP, SPSS, SAS, Python, R, SQL, Power BI, and Azure ML,parametric and non-parametric methods, ANOVA, factorial analysis, and modeling tools.

• Apply advanced analytics and statistical modeling to solve complex business problems.

• Translate data into clear, actionable insights that support business decision-making.

• Develop and adopt innovative, data-driven solutions to drive competitiveadvantage

• Demonstrate hands-on experience applying analytics to real-world business challenges with measurable impact.

Technical Risk Management

• Skilled inidentifyingand assessing technical risks, developing strategiesin working with the Global TCDR Capabilities team,mitigatethese risks, and implementing proactive measures to ensure project continuity and system integrity.

Proactively BuildSparkling Categoryknowledge to supportPresent-ForwardandFuture-backInnovation pipeline and OULRPbusiness planning

• Lead a multi-year category research strategy, generating critical product, sensory, and consumer insights to support global and local innovation whileoptimizingportfolio andidentifyinggrowth opportunities.

• Drive competitive benchmarking and insights, evaluating Product, Packaging, and Equipment to uncover drivers of consumer preference, market trends, and white space opportunities.

• Execute front-endexplorationresearch,identifyingkey drivers of consumer choice and translating them intooptimalsensoryand consumer researchexperiences to strengthen early-stagefront endinnovationinsights, drivers of liking, and uncover white spaceopportunities

Technical Communication & Data Storytelling

• Translate strategic visions into actionable plans, using knowledge of current business processes and best practices.

• Communicate with clarity and precision by using data-driven storytelling to drive change, negotiate with stakeholders, and engage with target audiences.

• Delivers insightful reports and trend dashboards to thoroughly examine consumer behavior, turning data into practical insights and suggestions for the entire organization.

• Storytelling, frameworks, tools, and approaches to socializing our Technical Product Story.

Strategic Partner,Influencing & Stakeholder Management

• Acts as a strategic business partner,supportingSparklingCategory,buildandmanagestrong internal and external relationships (including suppliers, academia, and cross-functional teams) to advance organizational and innovation goals.

• Navigates and influences within a complex TCCC system,demonstratingstrong leadership, stakeholder management, and communication skills to drive alignment and deliver measurable business impact.

• Partners cross-functionally with R&D, Marketing, and Human Insights, fostering collaboration to deliver consumer-centric solutions and accelerate category development.

• Leads theTCDRLATAM OU Sparklingagenda, serving as the key interface to GDI leadership while driving regional OU priorities across Product, Packaging, and Equipment through integrated consumer and sensory insights.

Qualifications & Requirements:

• Educational Requirement:Batchelor Science Degree orMastersDegree,BScMScfrom an accredited University inFood or Sensory Science, Engineering,BehavioralPsychology,or related field,andtechnical mastery of Sensory, Consumer,AppliedStatistics and AI, Data Science,User Experience,to include science, methodologies, frameworks, and approaches.

• Work Related Experience:10+ years of experiencewithinFMCGBeverage/FoodIndustrywith proven relevant experienceinSensory and Consumer research,delivering consumer centric results working in a matrix FMCG organization including R&D, Marketing and Human Insight,translated into successfulbusiness impactSparkling Categoryleadership is an essentialcomponentof the role.

Desired Skills and Competencies:

Technical & Category AsSeniorManager,requirean elevated level of understanding andproficiencyof TCDR Sensory & Consumer Science methodologies and applied Statistics & AI experience, SparklingCategory knowledge.

• Expertise ofConsumer Centric Innovation Frameworks, Approaches and Future Planning.

• Expertisein TCDR sensory & consumer science methodologies & statistics

• Social &HumanBehavior Scienceappliedexpertise, applicablefor beverageindustry of consumer insights.

• Understanding ofDemand Space & Need States frameworks, Psychographic consumers, Synthetic personas, and cross-fertilization of such learnings thereof in partnership with HI.

• Digital, technology-driven and modelling approach knowledge and application with experience of large-scale sensory and consumer data of success business outcomes, of significant ROI.

• Algorithm application forunstructured data, in building an agile approach for knowledge mining.

• Applied Statistic, Data Processing, NLP, ChatGPT, Dall-E, Gen AI etc.

• Visualizations and creative Storytelling, expert in Power BI.

• SparklingCategoryknowledgeand understanding, with a trained palette for sensoryevaluation thereof

Human-Centered Design:Lead holistic research plans to address key questions for specific business researchprojects.

• Sensory Science & Consumer Science, Userwith a sound understanding of the underlying statistics.

• Social, behavioral human science

• Research Design Principles for qualitative and quantitativeresearch.

• Foundations of technical risk management

• User experience

• Sparking CategoryBrand knowledge(playbook, U&A research, Demand Spaces)

Technical Communication

• Strong written and oral communication skills to be able to simplify complex information in a concise format that isappropriate forthe audience.

• This role communicates internally with the local and global GDI network, Global and Regional Category Marketing, and TI&SC teams. External communication with agencies, suppliers, and universities.

• Ability to apply technical knowledge to build credibility with both technical and non-technical audiences, influencing decision makers andbenefitingcustomers or the Company.

• Storytelling and building concise business recommendations from data and insights.

• Advanced influencing skills.

• Use of AI in advanced communication techniques.

• Data Engineering, database development & understanding

Data Analytics & Synthesis of Structured and Unstructured data

• Excellent statistics and data analysis skills.

• Knowledge of AI and Machine Learning principles,demonstratingan eagerness to deepen understanding and apply these technologies effectively.

• Understand and work in data management tools (Azure) andproficiencyin visualization (PowerBI or other)

Business Partnerships:Work with multiple functions to execute researchprojects and initiatives(R&D, Marketing, HI, etc.)

• Serves as a trusted advisor,providing market, strategy, and operating environment insights to enable informed business decision-making.

• Builds and sustains strong internal and external partnerships,leveragingstrategic guidance and market understanding to drive business performance.

• Demonstrates strong cross-functional influence,effectively engaging and aligning diverse stakeholders to achieve shared objectives

• Develops talent through coaching and mentorship,fostering capability growth and a high-performing, collaborative culture.

• Applystrong critical thinking and problem-solving skillsto address complex business challenges.

• Drives execution excellence,leveragingstrong organizational capabilities to deliver priorities effectively.

• Builds andmaintainsa robust cross-functional network,strengthening alignment and connectivity across the organization.

Process Improvement

• Recommends more effective ways of working to execute and drive value.

• Bring the outside in, remain current with relevant scientific literature. Inspire self and the team with external resources.