Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $102,000 - $142,800

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

#LI-LF1

Position Summary:

The Senior Manager, Social Media will lead social media strategy and execution across a diverse multi-brand portfolio. This role manages a small team, owns select social channels, partners closely with agencies and cross-functional teams, and helps build scalable processes that strengthen consumer engagement, brand relevance, and business impact.

Key Responsibilities:

• Team Leadership: Lead, coach, and develop Social Media Managers and Associate Managers, establishing clear goals, priorities, operating rhythms, and accountability for results.
• Social Strategy: Translate brand and business objectives into social strategies that drive awareness, engagement, conversion, loyalty, and brand growth.
• Channel Ownership: Manage select social channels, including content planning, publishing oversight, community engagement, response management, and performance optimization.
• Agency & Cross-Functional Partnership: Partner with Brand Marketing, Communications, Media, Creative, PR, Consumer Relations, Insights, Legal, Regulatory, and agency teams to brief assets, align feedback, support campaign execution, and integrate social strategy across marketing plans.
• Governance & Operations: Build scalable planning, briefing, approval, publishing, reporting, and governance processes that support multiple brands, campaigns, and agency-created assets.
• Social Listening & Risk Management: Monitor social channels for consumer inquiries, trends, opportunities, and reputational risks, serving as the escalation point for sensitive issues.
• Performance & Optimization: Define success metrics, lead performance reviews, use insights to guide decisions, and drive continuous improvement across social programs.
• Innovation & Culture: Encourage experimentation, creativity, and social-first thinking that keeps brands relevant and connected to consumers.

Leadership Competencies:

• Builds effective teams through coaching, feedback, development planning, and clear performance expectations.
• Creates a culture of empowerment, accountability, collaboration, and continuous improvement.
• Influences cross-functional partners and aligns stakeholders across brand priorities, business needs, and emerging opportunities.
• Balances enterprise-level strategy with brand-specific needs, cultural moments, risk considerations, and execution requirements.

Education and Work History:

• Bachelor’s degree or equivalent experience required.
• Minimum of 7 years’ experience in social media strategy, channel management, community management, content planning, and performance optimization.
• Experience leading and developing direct reports, including managers and/or associate managers.
• Strong understanding of social platforms, consumer engagement, social listening, content governance, and emerging trends.
• Experience managing social media across a multi-brand portfolio or complex business environment preferred.
• Demonstrated ability to partner with agencies and cross-functional teams to brief work, review assets, align feedback, and support execution.
• Strong communication, judgment, stakeholder management, process development, and brand voice management skills.

#YOUBELONGATBBU

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.