Job Description

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across Social Media channels for both Tommy Hilfiger and Tommy Jeans. The Global Social Media team’s vision is to:

1. Consistently drive brand desirability and relevance
2. Build consumer love, desire and trust for our products
3. Build a brand community, engaging with our target audience
4. Create cut-through social first content, driving shareability

The Role

The Senior Manager, Social Media leads the Global social media strategy and execution across Tommy Hilfiger’s sports sponsorships and cultural events, including fashion shows and high-profile moments. This role drives the strategic vision, creative standards and operational delivery of sponsorship activations, including managing content creator activations in close collaboration with the EIM (Entertainment & Influencer Marketing) team, and supporting the development and rollout of the always-on social strategy. The position represents Global Social Media with internal leadership, external partners and agencies, mentors the Senior Specialist, Social Media, provides guidance to regional teams (Americas) and ensures content is on-brand, platform-optimized and performance-driven.

Current Areas of Ownership (Subject to Change)

• Global social strategy and execution for sports sponsorships and special events

• Guidance to regional partners (Americas) on creative and operational alignment

• Executive representation with internal leadership, agencies and partners

Primary Interfaces

• Senior Specialist, Social Media (mentorship)

• Director, Global Social Media & broader Social Media team (strategy and creative direction)

• Regional teams (Americas)

• Cross-functional Marketing teams, EIM, PR, E-Comm, Media, Agencies, Creators

Decision Rights

• Owns execution-level and strategic decisions for sponsorship activations within approved strategy and creative direction

• Provides guidance, oversight and mentorship to Specialists and regional partners

• Escalates strategic, creative or reputational decisions to Director, SVP or CMO as appropriate

Key Responsibilities

• Oversee the long-term Global social strategy for all current and new sports sponsorships (e.g., SailGP, Cadillac F1, Liverpool FC) and special events, ensuring consistent implementation across activations.

• Provide strategic oversight of Global social content, including images, video and multimedia, across all channels (Instagram, TikTok, YouTube, Facebook, X).

• Set creative and content direction for sponsorships in collaboration with the Social Media Creative team, developing briefs, concepts and rollout strategies.

• Act as executive producer and project lead, managing timelines, priorities and delivery across multiple sponsorship projects and events simultaneously.

• Oversee social asset creation and coordination, including shooting, cropping, templating, video cutting and content adaptation.

• Manage creator social content strategy and activations with the influencer team, ensuring creative consistency, casting alignment and content performance.

• Lead the Global relationship with the Americas region, providing content guidance, approvals and alignment with Global social strategy.

• Collaborate with senior stakeholders across Marketing, GCE, Brand and external partners/agencies as the primary social media representative for sponsorships and special events.

• Represent the Global Social Media team to sponsored teams, cultural partners and external agencies.

• Oversee performance tracking and reporting for sponsorship activations, providing insights to optimize content and engagement.

• Stay current on social media trends, platform changes, regional channels (e.g., WeChat), and emerging technologies, and proactively share learnings with the team.

Experience & Background

• 8+ years of social media and partnership experience, in-house or agency, ideally in sports, sponsorships, fashion or lifestyle.

• Proven ability to manage Global campaigns, sponsorship activations and multi-regional coordination.

• Strong managerial skills, with experience mentoring or inspiring talent in collaborative environments.

• Excellent written, verbal and visual communication skills, with the ability to engage diverse audiences.

• Strong project management and problem-solving skills, capable of handling multiple priorities in fast-paced, dynamic environments.

• Deep understanding of social media platforms, emerging technologies and industry trends, including regional platforms.

• Flexibility for evenings, weekends and international travel as required.

Scope & Flexibility

Scope of responsibilities may evolve over time based on business needs, team priorities and organizational focus. This role is defined by level of responsibility and ways of working rather than ownership of a fixed set of projects.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.