About this Position
At
Henkel, you’ll be part of an organization that’s shaping the future through
innovation, sustainability and collaboration. With our trusted brands like
Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge
technologies, you’ll have countless opportunities to explore new paths and
grow.
This
position is with our Consumer Brands business unit – where we empower our
employees to bring the best Laundry & Home Care and Hair products to people
around the world.
Dare to learn new skills, advance in your career and
make an impact at Henkel. What you´ll do
- The
Senior Manager, Social Channel & Creator Marketing is the driving
force behind the brand’s (SexyHair, DevaCurl, STMNT, and MyDentity) social
entertainment strategies on TikTok - Develop
and execute TikTok-first content strategies across brands – building an
always-on entertainment engine that fuels advocacy, brand fame, and
traffic to our digital commerce ecosystem - Collaborate
closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring
optimal strategy and growth of TikTok and TikTok Shop for maximum reach
and ROI - Maintain deep
understanding of platform algorithms, content formats, and best practices
to stay ahead of emerging trends - Ensure TikTok
plays a distinct yet integrated role within the MSDS social ecosystem
(alongside Meta and YouTube) - Identify,
onboard, and manage TikTok creators across micro, nano, and professional
tiers to deliver high-quality, authentic content - Build and
maintain relationships with top creators and platform reps, ensuring MSDS
remains an early adopter and innovation partner - Oversee the
creation of short-form video content — trend-based, educational, and
entertainment-led - Develop a
content calendar balancing campaign moments with always-on storytelling
and trend participation - Track and
analyze performance metrics including reach, engagement, content
efficiency, and conversion - Lead regular
platform reviews with internal and external partners - Manage and
mentor Social Content Managers per brand - Foster a
high-energy, experimentation-driven team culture that thrives on
creativity and accountability - Partner
cross-functionally with Meta and YouTube counterparts to share insights
and align multi-platform strategies
What makes you a good fit
- 6-8 years of
relevant experience in building and maintaining social media platforms - Experience
managing a team - Experience in
the beauty or haircare industry is preferred - Expertise in video storytelling, content production, and TikTok analytics
- Extensive
experience with growing businesses on TikTok Shop, Seller Center, and working
with affiliate creators - Knowledge of PowerBI
and Microsoft Excel - Ability to lead
a creative team that operates under ROI-based incentives - Experience working
within large budgets and allocating financial resources
Some benefits of joining Henkel
- Health Insurance: affordable
plans for medical, dental, vision and wellbeing starting on day 1 - Work-Life Balance:
Paid time off including sick, vacation, holiday and volunteer time, flexible
& hybrid work policies (depending on role), and vacation buy / sell
program - Financial: 401k
matching, employee share plan with voluntary investment and Henkel matching
shares, annual performance bonus, service awards and student loan
reimbursement - Family Support:
12-week gender neutral parental leave (up to 20 weeks for parents giving
birth), fertility support, adoption & surrogacy reimbursement, discounted
child and elderly care, and scholarships - Career Growth: diverse
national and international growth opportunities, access to thousands of skills
development courses, and tuition reimbursement
The
salary range for this role is $120000.00 and $135000.00. This range represents the
good‑faith minimum and maximum wages the Company reasonably expects to offer
for this role at the time of posting. In addition to base salary, this
position may be eligible for incentive pay or other forms of compensation, as
applicable. The Company also offers a comprehensive benefits package as
described above. Actual compensation will be based on factors such as the
candidate’s skills, experience, education, training, and work location. This
posting is intended to comply with all applicable state and local pay
transparency laws.
Henkel
does not accept unsolicited resumes from search firms or employment agencies.
Unsolicited referrals and resumes are considered Henkel property and therefore,
Henkel will not pay a fee for any placement resulting from the receipt of an
unsolicited referral.
At
Henkel, we come from a broad range of backgrounds, perspectives, and life
experiences. We believe the uniqueness of all our employees is the power in us.
Henkel is an equal opportunity employer. We evaluate qualified applicants
without regard to race, color, religion, sex, age, national origin, disability,
veteran status, genetic information, and other legally protected categories.