Henkel

Senior Manager, Social Channel & Creator Marketing – TikTok

Henkel  •  $120k - $135k/yr  •  Culver City, CA (Hybrid)  •  22 days ago
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Job Description

About this Position

At
Henkel, you’ll be part of an organization that’s shaping the future through
innovation, sustainability and collaboration. With our trusted brands like
Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge
technologies, you’ll have countless opportunities to explore new paths and
grow.

This
position is with our Consumer Brands business unit – where we empower our
employees to bring the best Laundry & Home Care and Hair products to people
around the world.

Dare to learn new skills, advance in your career and
make an impact at Henkel.

What you´ll do

  • The
    Senior Manager, Social Channel & Creator Marketing is the driving
    force behind the brand’s (SexyHair, DevaCurl, STMNT, and MyDentity) social
    entertainment strategies on TikTok
  • Develop
    and execute TikTok-first content strategies across brands – building an
    always-on entertainment engine that fuels advocacy, brand fame, and
    traffic to our digital commerce ecosystem
  • Collaborate
    closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring
    optimal strategy and growth of TikTok and TikTok Shop for maximum reach
    and ROI
  • Maintain deep
    understanding of platform algorithms, content formats, and best practices
    to stay ahead of emerging trends
  • Ensure TikTok
    plays a distinct yet integrated role within the MSDS social ecosystem
    (alongside Meta and YouTube)
  • Identify,
    onboard, and manage TikTok creators across micro, nano, and professional
    tiers to deliver high-quality, authentic content
  • Build and
    maintain relationships with top creators and platform reps, ensuring MSDS
    remains an early adopter and innovation partner
  • Oversee the
    creation of short-form video content — trend-based, educational, and
    entertainment-led
  • Develop a
    content calendar balancing campaign moments with always-on storytelling
    and trend participation
  • Track and
    analyze performance metrics including reach, engagement, content
    efficiency, and conversion
  • Lead regular
    platform reviews with internal and external partners
  • Manage and
    mentor Social Content Managers per brand
  • Foster a
    high-energy, experimentation-driven team culture that thrives on
    creativity and accountability
  • Partner
    cross-functionally with Meta and YouTube counterparts to share insights
    and align multi-platform strategies

What makes you a good fit

  • 6-8 years of
    relevant experience in building and maintaining social media platforms
  • Experience
    managing a team
  • Experience in
    the beauty or haircare industry is preferred
  • Expertise in video storytelling, content production, and TikTok analytics
  • Extensive
    experience with growing businesses on TikTok Shop, Seller Center, and working
    with affiliate creators
  • Knowledge of PowerBI
    and Microsoft Excel
  • Ability to lead
    a creative team that operates under ROI-based incentives
  • Experience working
    within large budgets and allocating financial resources

Some benefits of joining Henkel

  • Health Insurance: affordable
    plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance:
    Paid time off including sick, vacation, holiday and volunteer time, flexible
    & hybrid work policies (depending on role), and vacation buy / sell
    program
  • Financial: 401k
    matching, employee share plan with voluntary investment and Henkel matching
    shares, annual performance bonus, service awards and student loan
    reimbursement
  • Family Support:
    12-week gender neutral parental leave (up to 20 weeks for parents giving
    birth), fertility support, adoption & surrogacy reimbursement, discounted
    child and elderly care, and scholarships
  • Career Growth: diverse
    national and international growth opportunities, access to thousands of skills
    development courses, and tuition reimbursement

The
salary range for this role is $120000.00 and $135000.00. This range represents the
good‑faith minimum and maximum wages the Company reasonably expects to offer
for this role at the time of posting. In addition to base salary, this
position may be eligible for incentive pay or other forms of compensation, as
applicable. The Company also offers a comprehensive benefits package as
described above. Actual compensation will be based on factors such as the
candidate’s skills, experience, education, training, and work location. This
posting is intended to comply with all applicable state and local pay
transparency laws.

Henkel
does not accept unsolicited resumes from search firms or employment agencies.
Unsolicited referrals and resumes are considered Henkel property and therefore,
Henkel will not pay a fee for any placement resulting from the receipt of an
unsolicited referral.

At
Henkel, we come from a broad range of backgrounds, perspectives, and life
experiences. We believe the uniqueness of all our employees is the power in us.
Henkel is an equal opportunity employer. We evaluate qualified applicants
without regard to race, color, religion, sex, age, national origin, disability,
veteran status, genetic information, and other legally protected categories.


Henkel

About Henkel

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.

Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.

Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

Imprint: http://www.henkel.com/imprint

Data Privacy: https://www.henkel.com/data-protection-statement-social-media

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Düsseldorf, DE
Year Founded
Unknown
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