Job Description

Senior Manager, SFMC Program Management 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. 

About the Role:  

CHANEL is now hiring a Senior Manager, Salesforce Marketing Cloud Program Management within the Digital and CX organization in New York City.  This Mar-Tech role balances technical mastery with a "digital agency" mindset.  This is not a behind-the-scenes production role; we are looking for a proactive, high-energy professional who can listen to a stakeholder’s business goals and translate them into sophisticated, high-performing SFMC digital journeys. Our ideal SFMC Program Management Senior Manager will act as the vital link between our business partners, marketing strategy team and technical execution teams, managing complex automation projects while ensuring meticulous attention to detail and data integrity. Helping to lead the advancement of marketing automation/loyalty programs and expanding omni-channel engagement to deepen client relationships.  This is a hands-on IC role.  

Our ideal candidate will have a minimum of 7 years in Project and Program Management within MarTech/CRM.  Customer lifecycle and retention marketing with recent required expertise in Salesforce Ecosystem; SFMC (Marketing Cloud), CRM Data Cloud360, Client Journey Builder, Automation Studio, etc.   

•  Strategic Execution: Build and deploy complex email campaigns, automated journeys, and multi-step workflows exclusively within the Salesforce Marketing Cloud (SFMC) ecosystem 

• Technical Consulting: Act as a partner-oriented advisor to internal stakeholders andbusiness partners, translating proposed campaign ideas into efficient technical requirements 

• Advanced Personalization: Assist in the roadmap development of “Personalization at Scale” to create real-time dynamic client experiences 

• Operational Leadership: Manage the interface between onshore stakeholders and offshore production teams, ensuring brand consistency, proper naming conventions, and quality control 

• Data-Driven Optimization: Pull and analyze campaign performance data to guide A/B testing, segmentation strategy, and overarching digital best practices 

• Project Mastery: Simultaneously manage multiple high-priority projects across different lifecycle stages with rigorous time management 

What impact you can create at CHANEL:  

• Define the Future of CHANEL Client Engagement: Architect and orchestrate integrated, multi-channel client journeys—seamlessly uniting SMS, email, and direct mail into a singular, cohesive brand conversation that sets new standards for luxury communication 

• Serve as the Strategic Center of Excellence for Salesforce Marketing Cloud: Lead the advancement of our marketing technology capabilities, empowering teams to harness Salesforce Marketing Cloud for the creation of sophisticated, high-impact client experiences that embody the CHANEL brand 

• Establish Scalable Marketing Excellence Design and implement best-in-class standards, processes, and accountability frameworks to elevate and scale our marketing operations across all channels 

• Translate Ambitious Business Objectives into Impactful Campaigns: Transform complex business goals into flawlessly executed campaigns, ensuring every client interaction is a meticulously crafted reflection of CHANEL’s heritage and values 

• Champion Data-Driven Innovation: Foster a culture of experimentation and continuous improvement, leveraging analytics and test-and-learn methodologies to drive measurable business growth and deliver exceptional client value 

• Enabling transparent communicationwithin their teams and internal stakeholders to share recurring updates as well as looking forward initiatives

You are energized by:  

• Translating Strategic Ambiguity into Actionable Clarity: Drive organizational excellence by architecting comprehensive SFMC roadmaps, crafting robust requirements, and instituting disciplined processes that enable teams to consistently deliver impactful results 

• Orchestrating Enterprise-Scale Initiatives: Lead the execution of complex, multi-stakeholder projects by fostering cross-functional alignment, establishing shared vision, and ensuring rigorous accountability from project initiation through successful delivery 

• Building Innovative Foundations: Thrive on pioneering new initiatives—whether establishing governance frameworks from the ground up or seamlessly integrating channels into a cohesive ecosystem—laying the groundwork for sustainable growth and transformation 

• Championing Meticulous Planning and Uncompromising Quality: Demonstrate a relentless commitment to detail and excellence, ensuring every deliverable is thoughtfully considered and executed to the highest standards 

What you will bring to the team:

As a key partner to the Group Director, CX Program Management, this role drives operational excellence, consistency, and disciplined execution needed to bring our client’s experience vision to life. 

• SFMC Mastery: Deep, hands-on technical expertise in Salesforce Marketing Cloud is required on day one. This includes Journey Builder, Automation Studio, and Email Studio 

• Strategic Insight: Minimum of 5 years of experience in Email Marketing with a proven ability to consult on lead generation and audience adoption 

• Technical Literacy: Strong understanding of Salesforce Data 360(CRM) and how it integrates with Marketing Cloud for seamless data flow 

• Meticulous Standards An obsession with detail, from complex SQL segmentation and folder structures to deliverability standards and coding best practices 

• Communication Excellence: The ability to move fluidly between technical discussions with engineers and strategic presentations with business partners 

• Bonus Skills: Prior experience with other Salesforce products such as Data Cloud, Service Cloud or a background in the Retail and Fashion industry is highly preferred 

• Problem-Solving Ability to manage projects, troubleshoot challenges, and provide solutions  

• Detail Orientation: Precision in business rules, program setup, technical logic, and data analysis   

• Exceptional story boarding and presentation skills, with proven workflow program management 

• Lead on-going SFMC upskilling and training to maintain cutting-edge expertise within the team 

Technical Requirements: Salesforce Marketing Cloud, SF Data 360, SQL, HTML, Looker or similar tool, Google Analytics, Attentive or other SMS tools, MS Office Suite, Advanced Excel and PowerPoint 

Position Logistics:  

• Based in New York City with hybrid work model – 3 days on-site minimum in Midtown Manhattan 

• Minimum of 7 years of experience in Salesforce Marketing cloud, email marketing, data product ownership & project /program management  

• Technical Requirements: Salesforce Marketing Cloud,SF Data 360, SQL, HTML, Looker or similar tool, Google Analytics, Attentive or other SMS tools, MS Office Suite, Advanced Excel and PowerPoint 

• Bachelor’s degree or equivalent experience. A master’s degree is a plus  

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.  

 Compensation:    

• The anticipated base salary range for this position is $87,500-$175,000.  A base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.   

 Benefits and Perks:    

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund    

• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)   

• Generous paid time off policies to include vacation, holiday, sick and volunteer days    

• 401K and other incentives    

• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program   

• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking   

 Additional Information:    

Chanel is a private company whose values are grounded in creating conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:   

  Diversity and Inclusion:    

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy, and dignity for all.  We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.    

• We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is tofoster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.   

  Chanel Community:    

• CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.   

• Employees are encouraged to take time off annually to volunteer through the CHANEL Community. CHANEL also matches employee donations to select charitable organizations.   

  Sustainability:    

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.   

• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.   

 Arts and Culture:    

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent.  US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.   

 Fondation Chanel    

• Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny.  Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.       

• For more information, please navigate to the Fondation Chanel website here     

  Career and Leadership Development:     

• We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.   

  *Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.