Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9
When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
TheSenior Manager,SEO & SEM Performanceisresponsible fordrivingdigitalacquisitionofPC Financial credit&banking productsthroughcutting edgesearchcampaigns that are powered by data, scaled efficiently through rigorousexperimentationand are centered around the customerYou willleverageyour effectivestorytelling skills toshowcasethe value ofthe search journeyin driving business resultsYou will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy& team, designed to fundamentallydeliveracquisitiongrowthfor the business
Whatyou’lldo:
Lead theteam responsible for thedevelopmentand executionofSEM, and Paid AIstrategies and initiatives that driveconversion and acquisition(quality resultsat acceleratedvolumes and efficient costs)Two SEM specialists, and one Manager of SEO
Build data-driven and customer focused plans acrossPaidSearch,PerformanceMaxand content opportunities for organic visibility.
Be a thought leader inPaid Search & Organic (traditional SERP &AI)strategiesand effectively influence these ideas tobusiness stakeholders to gain confidence and alignment
Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.
Collaborate withDigital Platforms ontechnical SEO implementation.
Collaborate withthe Acquisition Targeting teamtoidentifyopportunities toleveragefirst-partydata for targeting and measurement
Define, measure and report on KPIs that holdSEMinvestments accountable to desired business outcomes, including theCost Per Activation & ROI.
Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
Report on the effectiveness ofSEMinvestmentsto senior stakeholders duringweekly,monthly, and quarterlybusiness reviews
Partner withcross functionalacquisition strategyteams to plan acquisition targets.
Streamline processes to maximize time spent on value-added planning and optimization
Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals
What you bring:
Post-secondary degree/diploma in a related field(Business, Marketing, Advertising)
Experience in Financial Services(Credit Card and Deposit Acquisition) isa strong asset
7+yearsof experience inSEM & SEOand execution including 2-3 years of experience managing a team of digital media practitioners
Demonstrated ability to meet and exceed KPIs
Familiar withorganic monitoring tools such as Screaming Frog,SEMRush, Google Search Console, Google Analytics, and Webmaster Tools.
Demonstrated working knowledge ofbuying platforms like SA360, Google Ads, and MicrosoftAds.
A strong grasp of the agilemethodologyis an assetbut notrequired
An analytical thinker withtheability toturn datainto actionable insightsand effective paid media strategies
A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data,tounlock value for thebusiness & theenterprise.
Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision
Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).
Excellentprioritymanagement skillsdemonstratedwith both stakeholder partners &mediaspecialists
Possess a passion for thesearchecosystem,acuriosity to keeplearning,and a deep understanding ofemergingtrends in AI and measurement tools.
Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Number of Openings:
1
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.
Hiring Range / Échelle salariale à l’embauche :$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.
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#SS #PCF #ON
At PC Financial® we are focused on making everyday banking and
spending more rewarding for every Canadian.
We offer products and services in the following segments:
Payment Cards: The ONLY credit and bank accounts that earn you
PC Optimum™ points. PC® Mastercard® credit cards offer PC
Optimum™ points for every dollar spent. The PC
Money™ Account, operated by President’s Choice Bank, works
like a bank account and offers PC Optimum™ points on everyday
banking and purchases, with no monthly fee.
Insurance: PC® home and auto insurance are offered through PC
Financial Insurance Broker Inc. and relationships with several
insurance companies.
Telecom and Gift Cards: The Mobile Shop, PC Mobile prepaid cell
phone service, and Gift Cards businesses are focused upon
delivering convenience and exceptional value to LCL customers.
Loblaw Companies Limited is Canada’s largest food distributor and
has expanded into certain non-food categories, with operations across
the country. LCL concentrates on food retailing with the objective of
providing consumers with the best in one-stop shopping for everyday
household needs.
PC Financial® and PC Services are important business units within
LCL that manage and develop the products and service programs in
order to improve the customer experience, maximize value, and
provide a platform to enhance customer insights and relationships.
